You may think, "Why not let other web sites sell my book?"

Maybe you've already put your print book into POD and are listed on a web site. Many authors who think they are non-techie, do this. They may do this because it "sounds" cheaper than doing their own site and book delivery. But notice just how many sales and profits these POD author's get.

Listed with 20-40,000 other books and a few lines about your book will not make your book stand out from the crowd as it does with a sales letter on your own web site. Another problem with one at a time print and delivery, the author has little control over his book. And, the price charged may be too high for a type of book that doesn't have a specific audience who wants it.

If you have your own web site for your informational products, you will get to keep all of the money after expenses--always a great advantage, and you will be seen as a market leader in your field. With a little mentoring, this can be easy and inexpensive.

Top Ten Reasons You Need a Web Site

1. Enhance your online and brand presence with your particular "branding"--why your product or service is the right hoice—why you are the preferred expert over your competition.

For instance, the one who says I can help you make your book dream a reality, faster, cheaper, and easier. How? Through designing every part of your book to sell copies--before you write a single chapter applying the nine "essential hot selling points," and how to write each chapter much faster with less editing using the "fast-forward" technique.

2. Enhance product awareness.

When your targeted visitors come to your site to see your free articles and tips, they will become aware of the products you offer. They may not buy the first time, the second or even third time, but if you keep your site updated with new information every week and mark your site that you have done so, your visitors will keep coming, and up to fifty percent will buy.

3. Boost your leads and data base fast.

When you entice your reader with a free report or ezine, they will leave their email address at your web site. Then, you will be able to continue to stay in touch with them. Allow them to download a free partial chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.

4. Reach new customers worldwide.

Once you get up on the web, many people will come to your site from all over the world. Your ezine or teleclass can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates. With your free content such as articles, only targeted buyers come, bringing you a much higher rate of sales.

5. Add a new sales channel.

Maybe people know you or your products offline through networking groups or other business ventures. A web site makes you even more respected, and online prospect buyers expect you to have a web site because they love the convenience and speed of online ordering. A web site is your office. Think of the money it saves you from renting one.

6. Increase your existing sales channels.

You may also want to send out occasional post cards, give talks to interested groups, give book signings or radio interviews. Here, you offer take home follow up product ordering page-even for eBooks. Here, you capture your audience's emails by having them sign up for your free ezine or report. On the radio, you can offer your 800 toll free telephone number.

Like me your can offer yourself as a guest speaker for a teleclass on one of your hot topics. On the write ups and on the call, offer a special price on one of your books. Orders will stream in!

7. Reduce support costs.

You would spend far more on rent for a real office and need more equipment and furniture plus more support staff. Online/web marketing is far easier, cheaper and more effective than the mail, telephone or fax. And, when you automate book and coaching sign up and delivery, the sales will roll in like a tropical storm. Using 1shoppingcart has totally catapulted sales for your coach.

8. Reduce the cost of doing business.

In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. They can be downloaded and you don't have to do phone orders. You reduce your dependence on other sales channels such as the brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 80%. Online bookstores may accept your eBook or print book readily. Visit their sites such as www.BookLocker.com or www.Amazon.com for details. One thing from your coach-you can make much more money on your sales when you offer your own web site with a good sales letter on it for each book or service.

9. Increase your profits up to ten times.

When you sell your print or eBook from an online Book-selling site, you may receive a commission up to 50%. When you sell your print books Online, they will give you around 30% royalties delivered by check every few months. These monies support the author, not the unwieldy publishing monolith who spends most of its time and money on big-ticket authors. Remember though, you must attract new prospective buyers to that site, so think of writing and submitting articles as your number one way to do this.

10. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.

You don't have to spend time buying stamps and special envelopes and stationery. With a computer assistant, you can look like Barnes and Noble reaching many thousands of online buyers by putting ongoing attention and maintenance on your site. With a little mentoring you too can get thousands of daily visitors instead of just a few.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your buyers. When they order on your site you can keep track of them, put them in your address book, and send them follow up information, free bonuses and requests.

Remember, your web site can cost only $500 when you put up just one sales letter and order page. So, don't let price hold you back. Without your own web site, not many will be able to discover your unique, helpful message and fill your bank account too.

As the holidays approach you may want to let up on connecting with your book project needs. As I write this blurb the day after Thanksgiving, I thought I'd loaf all day. Instead, two new eager clients needed me and it felt good to give them exactly what they needed when they wanted it. So, enjoy this wonderful season with friends and family, and at the same time, keep doing a High Level Activity every day for your book or marketing project.

It's the little steps that add up to the big contacts and eventually sales. And, if you are open to the internet, you'll find a lot of time will open up to you for other projects and activities because after the initial learning stage, you automate more and earn more with a lot less work.

Enjoy your holidays and spread good cheer and love to all,

Judy

CHECK YOUR WEB SITE CONTENT IS OUT-OF-DATE?

Your visitors expect consistency and new news each time they visit your web site. While it's a lot of keeping track, you, the owner, need to be responsible. Check and correct weekly for old out-of-date seminars posted, old copywrite articles. ( I update most of the 250 articles I write 1X a year) I add new free articles every two weeks for sure, and even though my web master only works part time, we both are on top of ways to keep the web site fresh. Why? So my visitors will keep coming back each week. The more times they return to check out new free information, the higher the possibility they will subscribe to my free ezines, check out my 12 ebooks and packages and even buy one. These visitors may be attracted to my coaching information pages also.

Yes, it took 4 months to update my present web site. And I think totally worth it. Now with 1shopping cart, I'm receiving 3-5 sales a day automatically delivered, saving me much time.

5 QUESTION-5 MINUTE WEB MAKEOVER QUIZ C. 2006

If you haven't made enough web sales and built your clients to an income you want, then maybe you need a web site makeover.

What I mean by that is, most people first contact a web master to put up their site. They can connect the links but not all are copywriters or marketers that bring in new customers and clients. You may have written your own material, but often it lacks the promotion know how to make your words sell. Take this quiz and the next step to reap many more web sales like your coach.

Score the below questions from 0-5. Add up the total and see your book and internet marketing coach's recommendations at the end.

1. Does your home page include headlines that compel your visitor to click to product or service sales letter?

The number one mistake web site owners make is not to give their valuable visitors a reason to buy. While mission statements and bios talk about you, benefit driven headlines make the difference--acknowledging their concerns and showing your potential buyers what outcomes they will receive. They know you care about them.

2. Does your site offer a sales letter for each product or service you want to sell?

Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's a long or short sales letter. If it's a product give them a reason to buy. If you offer a service, think about why you over your competitors? Include benefits, features, and of course testimonials.

3. Do you make it easy for your visitor to buy?

At the end of your sales letter, include an order page on how to buy. Include each step because many people online are non-techie like your internet marketing coach. Include the call to action link that takes your visitor straight to the order page. Check out a professional's site to see these skills in action.

4. Do you give your visitors what they want--free information?

Not only does a list of articles, ezines or tips on your site give free content--what visitors want--it also helps your site become number 1 to 10 in the search engines. That means 1000's of visitors a day. Your coach gets over 5000 a day. And that means more consistent monthly sales. Still # one on Google and others with "bookcoaching" it takes writing and submitting many articles to high-traffic web sites and article directories to keep that top position. Free content is what makes people bookmark your site to return again and again.

5. Does your Web site bring you all the income you want?

Your site may be attractive and colorful, but check you monthly sales and make sure they increase to the income you want. It's not the hits, its the sales that really matter. Be sure to capture your visitors' emails. Naturally, your site brings new contacts and develops an image too, but remember to measure your web site's success by the income it provides. Otherwise it's not worth a dime.

Recommendations

Score 0-4

If your score less than 5 you are ready for a complete makeover. Get help now.

Score 5 to 7

Your site is not doing much for your business. It needs improvement. Get a comprehensive Web site evaluation.

Score 8 to 10

Your site is doing well, but a web marketing strategy could make it more successful.

Score greater than 10

Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.

Putting up a web site is not enough. It must give visitors what they want--free content, and its copy must be punchy and persuasive to get your visitor to convert to a customer.

ALMOST FREE OFFER FOR WEB FEEDBACK

Want to get feedback on your web site? Contact Judy through her introductory 1/2 hour session worth $110 and only $35. (includes a visit and 20 minutes of suggestions for bigger sales) See her coaching packages/ Notice Judy's coaching schedule you can download and copy for your convenience.

LAST CALL FOR FREE TELESEMINAR!

SPEAK AND WRITE TO GET ALL THE CLIENTS AND BOOK SALES YOU WANT. No Charge Teleseminar on Wed. Dec. 13, 2006. Speaker's and business coach, Sandra Schrift and book and internet marketing coach, Judy Cullins, will present this 85-minute how to session from 5PM pac time or 8PM eastern time. To sign up and check benefits and details, go here.

Can't come? Sign up for the MP3 recording-only $20. Sign up now and get the recording within 1 week of Dec 13.

HOW TO GET YOUR ARTICLE MARKETING GOING WITH EASE-HIRE A COMPUTER ASSISTANT

So many of you asked me for this information. Maybe you are not quite ready to market your book with advanced article marketing, but save this ad so when you are, you can hit the ground running and sell books the minute your book is complete, whether a print or eBook. For more information on article marketing just click here.

Here's the ad that brought me great assistants who usually stayed way over a year with me.

HIRE A LOW COST COMPUTER ASSISTANT

Don't want to submit the articles yourself? Want an inexpensive way to make 10X what you are now? Delegate!! If you don't market and promote, your ezine subscribers won't grow, your products you spent so much time on won't sell and your service will stay stagnated.

After six months learning the internet, I started to use my computer/techie assistant from the local high school for submitting the articles and keeping track of them. As soon as we got 25 or so out, my placement on the search engines started to rise. And has been ever since. After five years, my articles are on over 106,000 web sites and that means daily book sales. I decided it was worth first $30 a week, then after my web sales started shooting up, I added many more articles and paid around $60-70 a week. This was promotion / marketing money well spent, because in business only promotion brings you money—the rest are expenses. Incidentally, this investment brought me more than 10X the sales in July, 06 and they are still great. Today, I've slowed down a bit— the 4-6 hours a week are enough.

Sample Ad: Computer / Techie Assistant—Regular Part Time

Start Right Away.

Need in office assistant with committed work habits who is comfortable Online, can use Windows, and Excel. You will handle all ecommerce marketing. Good typist, good grammar, and can type short dictated messages. Able to use TextPad program and handle 3-4 X a month email promotions, which includes articles to promote products (books) and my book and internet coaching coaching services. Must have own transportation and willing to work 4-8 flexible hours a week.(Best times are from 1 -5PM).

This is a permanent part-time position. I expect person hired to commit to one year, and before leaving to train the replacement.

Your benefits? You work with an easygoing person who loves to laugh during work, you learn how a successful online business works, and will have all the tools down to start one of your own or offer the skills to a company.

Pay? Start at $8hr. Regular raises when speed, reliability, and skills are mastered.

It would be wise for applicant to visit my web site first too. http://www.bookcoaching.com

Note: if you put an add in craigslist, you need to offer $10 an hour.

ARE YOU SUSPICIOUS OF BOOKS AND SERVICES FROM THE NET?

"Hi Judy,

Thank you so much for today's session. I just ordered what you had suggested, and can hardly wait to dive into it. I have 3 more days off this weekend, so I'll have some time to read and rewrite.

I reread the Intro session price and time and you did give me the ten minutes extra. Thank you. I wasn't clear on it. I have become so suspicious of what is offered over the net now. I have bought books and programs that promise the earth, and only give me enough to whet my appetite for more solid information. The web designer has been a money pit as well. So I'm singed......not completely burned, but was on my way. I'm glad I found you in time.

I'll schedule a bit later today, after I look over the books."

AUTHOR TIP

Sandra Schrift is my co host for the upcoming free teleseminar... SPEAK AND WRITE TO GET ALL THE CLIENTS AND BOOK SALES YOU WANT.

Sandra's Tip for you on speaking.

HOW SPEAKERS ARE LIKE MUSICIANS

Emerging speakers can learn a great deal from great musicians. They can learn to connect their heart with their listeners, their audience. A great musician does not merely play notes. A great speaker does not merely utter words. They use their instrument, their voice, to communicate feelings of sadness, joy, drama , and curiosity.

Great speakers use their words to help their audiences connect with their emotions. In a short time, the audience is not just listening to the speaker’s message but feeling and experiencing it.

Here are a few tips to create a great performance:

1. You want to be nervous. Get your butterflies to fly in formation. Some tension brings about a great speech. You usually don't look as nervous as you feel.

Be prepared, be relaxed. Practice, practice, practice. Use visualization techniques. One speaker suggests that you curl your toes and get rid of your adrenalin. Get out of your head and in to your heart. Reduce nervousness with self talk. Your mantra might be - “I am a relaxed, confident speaker.”

2. Great speeches have great stories. Sprinkle them throughout your presentation. We delineate our thoughts visually and your audience needs to “see” what they “hear.”

3. Your voice is the source of power. FDR, Martin Luther King, Churchill used the power of their voice. Remember people need to see what they hear. Slow down, add a pause, whisper . . .use your voice to change tones, be loud or soft as needed.

4. Use your eyes – to make contact with audience. Focus on one person at a time and all the other people will feel as if you are talking to them also. This will help you to connect with people and make them feel you are there for them.

5. Interact – provide your audience with short role plays or partnering exercises. This gives them an opportunity to practice what you are telling them to do. Give them an opportunity to tell someone about their challenge and get some feedback as to how to resolve it. Then they can walk out the door at the end of the program ready to think or act differently. This is what every great speaker wants!

(c) 2006 Sandra Schrift www.schrift.com

NEW AGE IS OLD NEWS

You already know your book's or web site's audience is all important to get a lot of contacts and sales. I think Penny says it right, so make adjustments in your lists of benefits and features for your book's or web site's sales letter and back cover.

New Age is Old News

"It seems that the term "New Age" is gradually being retired, and those who sell and publish "new age" are looking at a new, more state-of-the-art term: mind/body/spirit. The new term that describes this category seems more marketable and all-encompassing than New Age did, and also, because New Age often refers to older teachings that affect the mind, body, or spirit, the term seems unfit to most who sell this genre. Publishers are now beginning to drop the new age moniker for mind/body/spirit, and they are seeing an increase in sales for this category as well."

-Penny Sansviers
www.amarketingexpert.com

OPPORTUNITIES

SPECIAL OFFER FROM JUDY CULLINS GOOD UNTIL DECEMBER 30, 06

WEB SITE-WRITE A SALES LETTER FOR YOUR BOOK OR SERVICE.-THREE SESSIONS

Three One hour meetings via phone-40 minutes and email feedback-20 minutes to evaluate your web site on content, sales savvy, and ease of navigation. Judy will show you how, you submit your draft via email, and she will help you tweak it to its best. Brainstorm to discover your brilliance on the calls.

Take away your draft home page and sales letter for service or product. $450 prepaid. Judy will send you free reports to get you going. To hire a copywriter will cost you 15-20 hours or so of writing at $75 an hour. That's at least $1100 and you still have to do the homework to get the sales letter ready.

Order Now- but you can schedule in January, 07.

Web Site Three Coaching Sessions. Credit Card or PayPal $450 Click Here:

Get Judy's schedule. Choose 2 dates and email Judy after you order.

3. You can also call toll free 866-200-9743 OR 619-466-0622 (Pacific Time. Eastern noon is 9AM pacific.)

WHY VISIT JUDY'S WEBSITE?

1. Know you need to write a sales letter for you web site so you can multiply your book sales? Take a look at my example. Since this went up only 6 weeks ago, I've gotten 3-4 sales a day from this sales letter. You can too!

2. Know the best way to market your book or business online. Guest article.

3. New free articles to help you on your book/business journey. in these categories. Writing/Publishing/eBooks, Book Promotion/Marketing, Business and Online Marketing , Web site and Internet Skills, Speakers, Coaches, and Consultants and New articles go up each two weeks.