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The Book Coach Says - January 2005
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FEATURE ARTICLE:
"Realize Your Book Dream in 2005!"
Judy Cullins c. 2005
If you haven't realized the book success you wanted last year, here's a way to reap the harvest with 86% improvement!
Use the power of visualization.
When you see, hear, and feel your book project already manifested through specific outcomes, you'll be in the 86% success group. It's far easier to perceive specific outcomes as true when visualizing them as they already happened. Claim your dream as true now in specific outcomes.
This outcome, "I see myself signing autographed copies" is far more powerful than "I will autograph copies when my book is done." It's always easier to look back on what led to your success than look down than long road ahead to a doubtful success because it's so far in the future.
If you're like me and are willing to be 86% successful or more, you'll want to use my “Book Dream Mental Rehearsal 5-Step System" below. I've used it for all my projects including writing compelling copy for my Web site home page and Online marketing through free articles..
Last January I applied this system to write two new books: "Targeted Web Traffic = High Sales" and "How to Market your Business to Top Web Sites--Step-by-Step." In two months I created two saleable books that are helping thousands realize their book and business dreams.
The Book Dream Mental Rehearsal 5-Step System
To help my prospective and regular clients realize their book and Internet marketing dreams in 2003, I finished these books: "Quadruple Your Online Book Sales in Four Months with Free Articles" and "How to Create your Web Site with Marketing
Pizzazz."
On a page in my business journal I wrote these phrases:
Now that they are finished:
1. I SEE my URL www.bookcoaching.com as # 1 on Google and other Sites--From 900 in year one to over 21,000 sites in December 2004. I SEE Web sales continue to grow to over $4500 each month.
2. I HEAR seminar and teleclass participants' applause through outrageous testimonials praising my easy and fast internet marketing strategies any beginner can use.
3. I FEEL grateful and exhilarated I get to have this adventure, enjoying easy work.
Now, You Can Create Your Writing Dream
1. Name your specific book dream as though it is already achieved.
2. Put your 3-part dream rehearsal (as above) on a 3 by 5 card! Include I see, I hear, and I feel followed by appropriate specific outcomes to help your dream manifest fast. Carry it around with you. Put it on your car visor, above your light switches, on your mirrors or refrigerator.
Claim your dream, then let go of it—look at it each day in the AM upon awakening and in the evening before sleep. Broadcast your desire to help attract the help you need--support, book or Internet marketing coaches, contacts, skills, even money!
3. Intend to manifest your book dream with all your heart, passion, energy, and focus. Know it can be yours. Start a special savings account for your book today, perhaps for publishing help, design help, writing and promotion help. Intention attracts action. Saving $100 a month for 7 months I had more than I needed to complete one large project.
4. Attend to your project. Put time, energy, money, research, and practice into your task. Get up two hours earlier three days a week, join a teleconference book coaching group or writers workshop to get ongoing feedback and support. To reduce your learning curve, look like a pro and finish faster, partner with a book coach. Any effort you put into your project will pay off many times the cost.
5. Let go of less important activities. Ask yourself "If I want to write or market this book or article, what must I say 'no' to?" Notice whenever you say 'yes' to one thing, you are saying 'no' to another. Make your writing practice a top priority, or it will waste away. A new practice I developed in 2004, called "3 High-Level Activities a Day" brought me 20 new clients in just two months.
Important goals need to be put at the top of your to-do list. If you put them on the back burner, you will not be sharing your unique talent to help others, you will not reap the reward of ongoing, lifelong income, you will not build credibility as the expert, and you will miss one of life's greatest adventures--being an author.. Put yourself back on top of your to-do list.
COACH'S CORNER:
How to Brand Your Book
Branding your book sets yours apart from all the others. Notice famous self-help authors using their title’s brand throughout their book. You can brand your book title and each chapter title within it too. You can also brand parts such as sidebars and tips you put into each chapter.
For a book called, “Passion at Any Age” I rewrote each chapter title to mention a form of the word, “passion.” In the annotated Chapter 1 “Attracting Passion” title, benefits included were: “Expand fulfillment, overcome resistance, communicate clearly and come from the heart.” Like me, within each chapter of your book you can brand your tips or other side matter. “Passion Hot Line Tips” in each chapter supported my book’s title.
You can brand your business like one business client of mine. He changed his book title many times, but finally he used "The Smiling Owner-How to Build a Great Small Business." He added a visual every businessperson can connect to. He worked the "Smiling Owner" metaphor into his how to's and tips throughout his chapters.
Format each chapter in your book. Your consistency, your organized, focused copy and branded tips, how-to's and sidebars will compel your reader to want to read every chapter because they are easy to understand.
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