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The Book Coach Says - March 2006
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FEATURE ARTICLE:
"Top 10 Ahas Business Client Has About Marketing
Resistance"
Judy Cullins c. 2006
Do you notice that when you resist marketing your coaching
practice that your client numbers stay the same or lower? A
common challenge to you is the reluctance to make yourself
known because it doesn't seem natural, you don't know how,
or you fear the process. When you open up your mind that you
too can market your own way to build your practice, you'll
be amazed at new clients connecting with you.
Here's a Real Story You Can Relate To.
To bring in 10 new clients per month, a new
personal/business coach came to me for business promotion.
She had been stewing about her "hiding out," and finally
called me after several starts. Her business was flat, but
she didn't want to write to promote. Although she wrote a
top-selling book, she did not want to write anything again.
"What if you write just a tip? Maybe 100-200 words?" I
asked.
"Why don't you write a "problem and solution" tip about one
of your corporate business clients with speaking anxiety?"
Later, when you gather 10 of these, you can send out to
bring targeted people to your site and new clients as well.
She hesitated, yet agreed that was doable and sent me her
first effort before the call so I could review and comment.
She shared that she got sleepy, but it was writing time.
Rather than deny the nap, and to honor her commitment, she
took her notes to bed and while relaxed, hand wrote out the
short piece.
I commended her on getting the job done, and doing it her
way!
In addition, the short article was almost perfect!
This Promotion Client's 10 Aha's May Fit you Too:
1. I write much better than I thought.
2 I was more ready than I thought.
3. It was easy to write 400 plus words rather than a
200 word tip.
4. I loved one of my branded phrases I can use on my new
web site.
5. An outstanding article title and coaching niche evolved
on the call.
6. I realize that when I act and put the word out, those 10
new clients will come.
7. I can leverage this one situation and solution
tip/article to many audiences.
8. I can angle the next tip toward women entrepreneurs,
women in business, corporate VP's and toward a different
problem..
9. I changed my mind about promotion and marketing. While
not so good at follow up, I'm moving in that direction
10. I can do this! It's fun, and success in just one
coaching session!
If you are hiding out because you don't want to market your
book or business, find out if there's an easier way to
approach your promotion task. Make it easy for you to "buy."
Do it your way.
COACH'S CORNER:
Need a Makeover?
Just checked a book of mine and realize I needed to focus on
only one marketing promotion in it. This reduced the book in
size, but made it much more saleable. Does your book need
tweaking to be more focused, with an angle? I also knew my
web site needed upleveling. Now in the process, I'm revising
all the pages, making it more streamlined, upleveling all
sales copy such as sales letters, home page makeover of
focusing more on the # one thing I want to sell instead of
too many. Your sales copy makes the big difference if you
aren't converting sales from your article marketing. Are you
thinking of a web makeover?
Is your promotion bringing you just OK numbers? Like me, you
may want to expand it the easy and cheap way.
Is it time to take inventory so you can play at a higher
level?
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