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Archived Judy's Favorite Book Coach Says | Archived Judy's Favorite Business Tips
The Book Coach Says - September 2006

FEATURE ARTICLE:
"Write your eBook Fast - First Steps to Finishing Line"

Judy Cullins c. 2006

Why write an eBook?

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

You want to spend only a little time on it. (would you be willing to spend 4 hours a week?) You want to get it out fast (would 4-8 weeks be OK?) You want to market for a low-cost investment. And some of you are ready to be innovative and even take a small risk to get your eBook read by hundreds of thousands, rather than hundreds!

Where are you now with your book project?

You have an idea for your eBook; you have a lot of ideas! Choose one you are most passionate about now and will be for the next year or two. Focus on one great idea, where you know what your best audience needs or wants, and provide solutions to their challenge or problem.

Or, do you have your eBook well on its way, but aren't finished? You need advice on how to get it done, what to include, what to leave out, what's needed to publish (not much!), and how to distribute it to pull continuous monthly sales.

Who Should Write an eBook?

-If you are ready to invest a little to reap a great deal.
-If you are a business person who want to expand your business and be a leader in your field.
-If you want to share your unique message world-wide to help people create a better life.
-If you are willing to move much faster than traditional publishing -If you want to sell faster, more, and create more cash flow
-If you want to promote the easy way--the internet
-If you want to market with little time and money-with articles

What do I Need to Know Before I write this eBook?

1. To help make your eBook successful know and apply the essential "Nine Hot-Selling Points." These include cover, title, table of contents, thesis, "60 second tell and sell," one preferred audience, introduction and the back cover.

Why? Every part of your book can be a sales tool. When you include the above "Essential Nine Hot-Selling Points" you will have a roadmap to guide you to writing a focused, organized, compelling book that will cut your writing and editing time in half.

2. You need to know how to write a focused, organized, chapter each time. Think format. Each non-fiction book chapter needs a hook in its introduction, a few questions to address where your reader is now. Its middle part consists of stories, analogies, tips, and how-to's. To motivate your reader to finish each chapter, make sure you use headlines followed by another hook throughout the chapter, Make your ending motivate your reader to want to go to the next chapter and feel satisfied with the present one.

Use the "Fast-Forward Writing Technique" that compels your reader to read all of the chapter, the next ones, and finish the book. Now you have a 24/7 sales team member that will shout your book's praises.

Designing every chapter and knowing "The Essential Nine Hot Selling Points" before you write bring out your best writing that is clear, easy to read, and inspiring to your readers. These techniques will bring thousands of buyers rather than hundreds.

And word of mouth promotion, the best kind of promotion.



COACH'S CORNER:
Get a Book Mentor

What I just discovered from a big book and business marketing seminar by millionaires a few weeks ago I want to share with you. Get a mentor to speed you to the wealth and visibility you deserve.

Are you still struggling to finish your book? You can't get a saleable book out alone. You need feedback from either your professional peers or a top bookcoach. Do you know the 5 ingredients in each chapter that convince your reader to finish? Without engaging your reader each step throughout your book, you will lose him or her. There goes your word-of-mouth recommendations.

If you are don't have a budget for help, start saving your money now. Start a bank account and save at least 10% of your income for it. Isn't your valuable information worth a bit of investment to get it out to your readers?

As a book coach, I'm here to gently lead you to the finish line. And, you can't do it all alone. Dan Poynter mentored me for my first business book "Write your eBook or Other Short Book-Fast!"

I got the basics, then wrote the book I needed to write sparkling chapters and pre-marketing know how to keep it selling well. Do you have a mentor for your book? Your journey will be so much easier and faster with a partner.

(c)2008 Bookcoaching.com. Skills Unlimited Publishing.