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Authors want buyers! Buyers want a sure bet your book will solve their challenges. More than any other copy, testimonials increase ebook sales. When people see testimonials from names they recognize and trust, they accept your book. The "lookie-loos" turn into buyers!
Even if your book or service is excellent, it won't sell well unless you give your potential customers a reason to buy. From the book Write your eBook or Other Short Book -Fast! you know that the back cover where you place testimonials is the number two "Essential Hot-Selling-Point." Without the author knowing these, the book may not sell well.
Testimonials work harder than other promotional words, so start collecting them early. You can ask for them for your teleseminars, your books, your services, your product and service sales letters on your site and email, and your blog.
This special report is one of the most popular reports by Judy Cullins.
