Top Ten eBook Mistakes and How to Correct Them (Part 1)
Judy Cullins c. 2003
Did you know that you already have an eBook inside you?
And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your ebook
at the same time you write your print book. Or, solve your readers'
problems using other articles and reports already in your files.
Expand a two-page article with a story or add other how-to's.
If you want to double and triple your present book income, check
out these mistakes and correct them now.
Mistake 1. You don't write a short eBook first to test the waters.
Short is in the eyes of the beholder, but let's say from 15-90
pages. Your future customers will be glad to download these pages
and print only the ones they need to.
Your eBook needs to be more concise, easy-to-read, and compelling
than your print book. That means you can shorten your analogies
and stories. You can use a "success format" that poses
a question (a heading) your reader wants answered, then answer it.
This formula gets to the point quickly, and always remember, your
Online audience is busy and doesn't want a wordy style.
Mistake 2. You don't check in with a professional editor or book
coach before you sell your eBook.
Yes, it's good to get feedback from peers, but you need to get
a professional look at the final edition--someone who can set you
straight about words and grammar that makes your writing vital and
original. For instance, you need to drop your passive constructions
such as "there is" or any form of "is, has, begin
or start". Limit the -ly adverbs that merely tell rather than
show. Your readers want a picture and want to respond with their
emotions. Limit your -ing forms of the verbs. Keep your copy in
present or past tense.
Mistake 3. You don't know your audience before you write your eBook.
Emerging authors make this biggest mistake. They have information,
so why not write an eBook? Instead think about the audience you
will serve. More targeted works well. People who want something
quick and easy that will save them time and money--another audience.
The best one so far in the untapped Internet or Online audience.
Mostly small business people, they are eager to buy what they need
to make their life or business more enjoyable, profitable, and easy.
Right now, think of your one or two preferred audiences, and keep
their profile of their needs, complaints, or problems as well as
their picture by your workstation. Then you will write the book
your pre-sold audience already wants!
Mistake 4. You don't automate your business .
As a newbie or non-techie, at first you may resist learning how
to do this. Three years ago I knew nothing about the net, and today
I've published five eBooks on Internet marketing and eBook writing
and publishing. You can too, little by little.
Since each book will not bring you landslides of profit, think
about limiting your small priced books. Or, bundle them so that
each sale is around $20 and up.
Offer your eBook for sale through an 800 number. One with excellent
service is MRC business Support at 800-366-5596. Set up a link for
people to download your book. Two companies to investigate are Clickbank.com
and Paypal.com.
Delegate some of this work to your computer assistant. Contact
your local high schools and technical schools where Online geniuses
live. And, the cost is nominal in comparison to the results.
Mistake 5. You don't have a title that sells well.
A good title is short, clear, and clever. The best title includes
your book's number one benefit. Use words your audience can relate
to. Even cliches are OK for book titles. Instead of "How to
Market Online" offer a title like a Web site headline:
"Quadruple your Monthly Book Income--Market Online."
Brainstorm a list of your possible titles with associates through
a small marketing survey. Ask them to vote from 1-10 and offer their
own title ideas that would make them reach into their wallets and
pay $15-20 or more.
The eBook earning curve while short, is important for all writers
to conquer. It's easier when you contact a professional coach or
take a teleclass to inform yourself. Stop making eBook mistakes
so you can earn the money you deserve. Part two of this article
is also available.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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