Top Ten eBook Mistakes and How to Correct Them (Part 2)
Judy Cullins c. 2003
Did you know that you already have an eBook inside you?
And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your ebook
at the same time you write your print book. Or, solve your readers'
problems using other articles and reports already in your files.
Expand a two-page article with a story or add other how-to's.
If you want to double and triple your present book income, check
out these mistakes and correct them now.
Mistake 6. You don't leverage your eBook for higher price sales.
When you look at the valuable information inside your eBook and
you realize you only make $20 a sale, you may want to investigate
putting it into an eCourse. These courses sell for $79 and up. With
just a little revising and tweaking, you can set your book up to
be a hands-on how to course.
You can bundle several lower cost eBooks and list their singular
prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of your eBook
document in Portable Document Format, you make your offer so appealing,
that many will buy for the bonuses alone. For an eBook on How to
Write your EBook or Other Book--Fast! an eBook that sells for $24.95,
the author offered these three valuable bonuses as an incentive
to buy. "Titles Sell Books" - value $4.95, 2. "Write
Like a Pro Checklist." - value $3.95, and 3. "How to Get
Testimonials from the Rich and Famous" - value $5.95 . That's
$15 of valuable reports added to $24.95--Total value: $40.00 value
for only $24.95.
She put a new link on her Web site "Discounts of the Month."
With a limited time offer, from her ePromotion bi-monthly offers,
she got many new buyers. Everyone wants useful, original information.
Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must
support that subject. When you try to give too much, your information
isn't organized, short, and compelling. Instead of the end all,
be all book, concentrate on one "how-to" and give plenty
of details to make it useful to your reader.
Mistake 9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this
lifetime! It's so much easier to put marketing into each chapter
title, each chapter's questions you will answer, rough draft of
your eBook's back cover (sales letter), the One-Minute "Tell
and Sell," and knowing your targeted audience, thesis and table
of contents before you write a single chapter. Knowing these essential
"Seven Hot-Selling Points" before you finish your eBook
will have you ready to promote the second you write your last word.
.
Mistake 10. You don't brand yourself, your business, and your book.
Some people join an affiliate program or set up an affiliate program
for others to sell their products and sell many products. As a marketing
coach, what I want for you is to think of the overview "umbrella"
you can house your products under. Think about your biggest benefit
you offer through your service. Think about your book title. Can
you put a key word from it into each chapter title? For the book,
"Passion at Any Age," the author put the word passion
in each chapter title such as "Passionate Self-Care".
In one client's book, "Watch Out! Your Relationships Can Be
Hazardous To Your Health." the author included the key words
"watch out!" in each chapter title.
The eBook earning curve while short, is important for all writers
to conquer. It's easier when you contact a professional coach or
take a teleclass to inform yourself. Stop making eBook mistakes
so you can earn the money you deserve.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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