Quiz: Will Online Book Marketing Help Sales?
Judy Cullins c. 2004
Most authors sigh a sigh of relief when they finish their book.
Then comes the awesome task of marketing the masterpiece.
You may choose the traditional route--to give talks, write press
releases, or do book signings. While good up to a point, your bigger
sales are through Online book marketing. Will you be successful
in this arena if you know nothing? A little something?
Use these 10 questions as a guide to know what book you'll want
to investigate and invest in to widen your selling success.
1. Do you consider yourself a "newbie" on the net? "non-techie?"
If so, are you willing to spend some time and money on learning
the best ways to promote your book online from teleclasses, one
on one coaching, or group coaching? It takes a few exposures to
such skills as writing articles and submitting them to free opt-in
ezines.
2. What are your resistances to learning Online book promotion
and marketing? Right now, write down some of your resistances to
both marketing and marketing on the net. Maybe the time to learn,
the cost to learn, and the final cost to implement. Remember that
smart people delegate and you can too.
3. Do you know the old adage for business insanity? Keep doing
what you are doing and you'll keep getting the same results! While
we don't want to change, Bill Gates says there will be two kinds
of businesses in the 2000's--The ones who use e-commerce (check
the non techie sales letter here for the exact quote.) Write down
one or two goals or changes you are willing to make to sell more
books Online.
Three years ago your coach knew nothing! Cajoled and coaxed by
savvy friends and associates, she leaped over her doubts and created
a business so successful, she can travel when she wants as well
as remodel her home and buy a new car.
4. Do you write two or three major marketing goals down in the
pages of your organizer and look at them each day? Remember the
payoff of these goals. You don't just want to make money. You want
to make enough money so you can take that needed vacation, send
your kids to college, or buy that long needed car.
5. Do you practice at least three "high-level" activities
each workday on your main marketing goals? If not, start writing
down three each day in your organizer. Don't distract to other projects
until these three are finished.
6. Do you write your "high-level" activities down in
your organizer the night before, so you can get a running start
in the morning? Let your subconscious work on your goals all night
while you get your needed rest. No more worrying and by morning,
you'll be yelling, "Eureka! I'm stoked on Internet Marketing."
7. How disciplined are you with your book being a success? Remember
that discipline is to stop doing what hurts you. How are you wasting
your valuable time, not doing what will give you big rewards? Write
down one or two self-destructive habits you are willing to stop
2 or 3 days a week. Remember the payoff--you'll be getting your
valuable information into the hands of more people who need and
want it.
8. Are you easily distracted and keep pushing important to do's
to the next day, next week, or next month? Treat your book as a
business and know the wonderful rewards of being known by many as
the savvy expert, earning the money you deserve, and enjoying an
easy path of lifelong income. You'll soon stop talking on the phone
to much, and start depositing those many checks and credit card
orders.
9. How much time are you willing to put into learning how to do
Online marketing each week? Once you learn a little, you'll see
the great results and how easy it is to implement this easy and
fun way to share with others. Thousands and more Online users are
waiting to buy your book. They surf web sites and sign up for free
ezines for free information they need. Your book's topic will please
them, and it takes so little time!
10. Are you organized? Do you have all the parts you need to market
and promote your book in files you can find in a minute? We waste
over 150 hours a year looking for important paper. After I hired
my low-cost computer assistant from a local school, I reduced my
workload over half and can find anything in a minute because Erica
does all my computer filing. More time to play--and that's another
plus.
Bonus: How's your money, honey? It's best to set aside marketing
money and time each month. When lean times come, you can keep going
just like the bunny. When you operate a business without this important
tool, you'll stay in kindergarten. As soon as I spent marketing
money from $200-$700 a month, my book sales skyrocketed far above
my investment.
Once you get aware of what needs to be done, and you are willing
to take a baby-step, your book will keep on helping others as well
as yourself.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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