Write a Power Press Release and Get a Feature Story
Judy Cullins c. 2004
Do you send out press releases? Have they brought you financial
rewards? If not, you may want to rethink how to write a good one—one
that gets really good press. If editors notice and love your press
release, they will want to interview you for a feature story, which
can get you valuable attention.
For example, you get editorial space worth anywhere from $1500
to over $5000 in "free advertising." The space is worth
seven times as much as an ad because it implies the newspaper endorses
you.
Market Yourself through the Interview
TIP: Always ask the interviewer is there any problem with mentioning
your phone number or Web site. What good is a feature if your audience
can’t get in touch with you? They usually say yes.
The San Diego Union-Tribune responded to my press release by giving
me space worth $2000. Funny, they didn't even interview me. The
columnist created her own story. She used this heading: "Workshop
Guides Novice Book Authors." She said that a seminar participant
might be the next John Grisham.
My phone rang off the hook for over a week. I took over 100 calls
and collected over 60 email address. To each of the latter I sent
my monthly eNewsletter and got four new book-coaching clients worth
thousands of dollars over the next few months.
You Have What Editors Need
Editors and radio/TB talk show producers want and need human-interest
stories, and newsworthy stories. You have what they need—solutions
to problems their particular audiences have. You have seven seconds
to impress them. So when writing your press release, write an outrageous
headline. Then, be able to prove it.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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