Defy the Myths, Get Your Book Written--Fast! - Part 1
Judy Cullins c. 2004
Why don't you write a book?
Most people complain it takes too long. They are too busy. One
professional coach said she was not a natural writer. An entrepreneur
feared it wouldn't sell, or it would be too much effort. A professional
speaker says she is so busy marketing herself, she doesn't know
where to find the time to write.
These are reasons, but they aren't real, they are myths. You can
write a profitable book--even a lot of books--fast!
Fast depends on you, your intention, and attention that you will
give your book Fast depends on your creating a blueprint of simple
step-by-step strategies to write a fast, focused book.
Getting Your Book Written--Six Myths and Options
1. Takes talent.
Actually, the less writing know how you have, the better. In my
innocent beginnings I thought I was a speaker, a trainer, a teacher,
a coach. I didn't think of myself as a writer!
Yet, because my audiences kept asking for information to take home,
and from encouragement from other writers, I started writing short
books, booklets, and special reports. I didn't write the end-all-be-all
book of 200-400 pages. Instead, I wrote a series of short books,
each taking about a month. No more messy (and unprofitable) handouts.
I saw a need and filled it.
While I had heard of agents and publishers, after I checked this
traditional publishing route, I found it didn't serve me. First,
it takes too long--even two years or more. Second, nobody cares
more about your book than you do. You are the one that can get it
done and out into the hands of your audience.
When you don't know what you don't know, you can forge ahead with
self-publishing like I did. And, you can also consult with an inexpensive
half hour phone book coaching session too.
Turn to the talent of others. From knowing Jim Belasco, management
consultant some 25 years ago, his "Do what you do best, and
hire the rest" statement led me to hire a book designer, graphics
person and cover designer. Later, I learned how to do my own with
Portable Document Format, Word graphics, and simple cover designs.
2. Takes creativity.
Dan Poynter told me many years ago that information can be repackaged
for any particular target audience. It doesn't take creativity,
it just takes some editing, rewriting, adding a few new ideas and
resources, and putting it together in an organized, short and simple
format to please the consumer who wants easy-to-read information.
If you are like me, you can package several of your books and others'
related books together for increased back-of-the-room sales. Like
my own increased profits, they can provide more than $4000 a month
if you put time into getting the word out.
If you are flexible and willing to learn new ways, you can sell
even more copies easily with online promotion techniques. For me,
the Internet was my breakthrough.
3. Takes time.
Some writers claim it takes 2-10 years to write a quality book.
Some say 14 days. Maybe a few months to a year can be your story.
It will take longer if you change your focus, your format, or try
to be perfect. That's why you need to do some market-driven pre-planning
before you write your book.
It's far easier to write your book right to fit your audiences'
needs than to write it, and then look for an audience. Each audience
has a different problem to solve. Think what benefits your book
will fill first, what audience will buy it, along with other "hot-selling
point" that help you pre-market and also help you write, focused,
organized, easy to read compelling copy. Like me, you can write
a series of short books, each taking less time than a month. Just
see a need and fill it.
You don't have to write a 200-page book to be a credible author
either, and today's online audience of hundreds to 500,000 who see
your ePromotion each week, and who prefer short books, especially
eBooks, will make it worth your time.
Think of your benefits in writing a book! Your book expresses who
you are. Your clients, associates, and companies who need speakers
or coaches need your book. Your fiction audience wants new entertainment.
A book ensures a constant stream of contacts who consider you a
leader in your field. People Online are looking for your topic every
day.
Whether you market your book offline or Online, people want your
solutions, inspirational words, and stories. What follows? A lifelong,
constant stream of income.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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