The Two Biggest Web Site Mistakes and How to Correct Them
Judy Cullins c. 2004
Mistake One: No reason to buy.
Think about what your visitors want. They want free information.
They want solutions to their problems. Does your bio or mission
statement talk to these needs and desires? Does your home page have
headlines that urge your readers to click to your sales message?
Do the headlines offer a real, but outrageous benefit? Or, do you
have a nice "Welcome" sign, large colorful graphics, and
a long paragraph about you, your services, and experience?
Dump the long bio on your home page. Let go of large graphics.
They take too long to load. If your site loads in over 10 seconds,
you can wave goodbye to your visitors.
Potential clients and customers don't care much about you. They
want their needs satisfied, they want solutions, and they want them
now—in an easy way.
Mistake Two: You make it difficult or confusing for your visitors
to buy.
Look at your Web home page today. Do you make links out of your
benefit-driven headlines to compel your visitors to go to your order-pulling
sales letter? Does that copywriting sales message pull your reader
to your "order page?" Once there, do you make it easy
to buy? Check for dead links every few weeks. If you don't make
it easy to receive what your potential customer came from, they
will leave to try another easier to navigate Web site.
When you resolve these two Web mistakes, you are on your way to
many more visitors who will keep returning and eventually buy your
products or services.
For more information about web sites, the Internet, and copywriting click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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