How to Convince your Visitors to Return Often
Judy Cullins c. 2004
One visit does not make a sale. Be sure to make your Web site
attractive to your visitors so that they want to come back. You
don't win their trust right away. It may take 4-7 visits before
they buy.
Here's Five Ways:
- Check and Correct What's Not Working
First, be sure you don't have long passages of bio or information
about yourself on your home page. People don't care about you
and they want information short and sweet. They want solutions
to their challenges and they want free information.
Second, test all of your links often to make sure they work. Nothing
discourages buyers more than disorganized copy, links that don't
work, and difficulty getting to where they want to go.
- Upload New, Original, and Useful Content Often
On every Web site page put a notice "Bookmark our Web Site. We
update material weekly."
Follow up by uploading new "free articles," book excerpts, ezines,
and tips as promised. Blatant ads such as banners turn visitors
off. Give them original information they can't find anywhere else,
and make it free. Giving freely is a proven online marketing philosophy.
- Publish Your Own Ezine
Without an original ezine, you can't stay in touch with your potential
buyers easily. They want regular, ongoing information to develop
the trust it takes to buy. You need to prove you are the industry
expert and a savvy friend. If you don't stay in touch, your readers
will forget you and your products.
Start with a monthly ezine then see if bi-weekly works for you.
Start writing short tips and articles to include. You can later
recycle these to the opt-in ezines and other Web sites that want
free, new information. If you think you lack content, start subscribing
to ezines in your targeted market. Other authors gladly allow
you to use their information when you include a signature file.
If visitors like your ezine they will recommend it to others.
- Offer a Questions and Answers Page
To get visitors to return offer them answers to typical questions
they may have. Freely given, you not only establish yourself as
the expert, you gain their trust and support.
- Offer a Navigation Bar of "Useful Links"
Your visitors will appreciate the ability to contact others in
your field. These links add value to your site because people
like the convenience of checking out products and services--all
on one Web site--yours! This method also may raise your standing
with the search engines. An added benefit--you meet others to
network with, to support as they will you.
Web visitors appreciate new content and contacts to make their
quest for information, service or products easier. You'll reap
many rewards when you accommodate them.
For more information about web sites, the Internet, and copywriting click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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