How to Market Your Unsold Books on the Internet: It's Easy
Judy Cullins c. 2004
Your book expresses your wondrous information, your creativity,
your genius. It's your dream come true. Or is it? You have already
tried a few venues--maybe an expo, book signings, press releases,
book reviews, distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books. Use the Internet.
And you don't even have to have your own Web site or spend money.
Get ready to create a continuous, passive income. Be ready for
those checks and charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind of
book: how-to, non-fiction, fiction, short special reports, booklets,
training manuals, workbooks, poetry, short stories, articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook around 10-25 pages. You can take the information
right from your print book. Just copy and paste information on one
topic, perhaps one chapter. Reduce the number of stories to keep
it short. Then add a new introduction and conclusion. People on
the Net want straight-to-the point information.
Put your eBook into Word and Portable Document Format. Use your
Word file to update and edit and use your PDF file to send your
book by email.
Who will Buy?
You can sell your short eBook for 6.95-$14.95, depending on how
much your audience wants it and how well you write your sales copy.
You can also give this book away to stimulate your audience to want
the whole story--the print book.
Online audiences read all kinds of books. Many will want the shorter
electronic version and be perfectly willing to print it. Others
only want a book they can hold and enjoy on their nightstand a long
time. They will buy the longer version.
To publicize your books start writing short articles, anywhere
from 400-1200 words on your book's topics. When you submit to Online
ePublishers, Web masters and ezine owners, each article will be
seen by thousands, even hundreds of thousands of
Online readers. They are hungry for information. That's why they
go to the Web.
To the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far more important.
What major benefit do you bring potential buyers? For example, "Helps
professionals make money on their books through the Internet."
Offer a free report or a free ezine to seal the deal. Not only do
more people want to know more about your book, you will have their
email address to send further promotions to.
Divide and conquer. Use your one book as a springboard for many
others and catapult your sales.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com
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