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Want a lot more book sales? Want your business to stand out from the crowd? A blog, one of the best content marketing techniques, can give you much higher results than you ever imagined. It helps you build a following, build a reputation as the go to person in your field, and make increased book sales!
The most important thing to remember is to write at least two entries a week. Make your posts compelling, professional, and inviting. Remember to ask people to leave their opinions, and get some buzz going. If you are an author, post points or tips that relate to your book. If you are a service business, give how to’s that you also give as a consultant or coach.
How Can You Keep your Blog Fresh?
Look at other places or blogs in your field to gain ideas. My favorite is joining LinkedIn groups that relate to your expertise. These people post discussions that they want info on. So, it makes sense to stay abreast of these, and comment as often as you can with useful tips. These discussions or news articles keep my blog alive with always up-to-the-minute good information on about book writing, self-publishing, and book and business online marketing.
And, when people are ready, they will contact you for specific help from your books, teleseminars and coaching.
What are the 7 Rules of Blogs?
1. Keep improving your blog.
Get educated with books and take teleseminars. Get a short phone social media coaching session for feedback to see if you’re on the right track.
2. Make sure your content arouses a discussion.
Ask questions at the end of the blog. Elicit opinions that keep it fresh.
3. Keep it simple.
Do what you can, and if your blog needs some graphics, or style, contact a webmaster who does this kind of work. You’d only need him/her for a few sessions.
4. Hire a professional person who is also a writer to give you feedback.
One comment that helped me was to keep the blog entries short and to the point. I’d say from 300-900 words.
Many pros offer short term coaching and consultations.
5. Respond to any comment that is relevant to the blog post.
This will keep your readers coming back so they will subscribe to your site and stay informed on what’s new.
6. Commit to a particular amount of time to make your blog get more readers.
I write blog entries 2-3 days a week for about 2 hours of creation time. I wait a day or two to submit after I get feedback by a professional business writer like myself. To some people, typos make your writing worth a lot less.
7. Comment on a discussion or news article on any LinkedIn group you belong to.
Get other comments through an email right to your door and choose to respond to the ones you can add good information to. Then, leave a benefit-driven blurb and link to your blog article when it’s appropriate.
You may be thinking, this is too much work or time. You are mistaken. Think of this as an investment to get a much bigger amount of your particular market to your website where your other offers are. Your sales funnel is all important!
Think that the whole is always more than the sum of its parts, so as you build each part of your promotion platform, results will be so much larger than you thought. For myself, the minute the blog went up and I marketed it in these ways, my number of target web visitors went up each month, and is still growing according to my Google Analytics numbers.
It’s consistency that counts. You are building a body of work that will eventually impress your market. Clients may not come right away. Some take 2 years to get to know you and trust you.
To showcase your skills don’t let your blog die-just because not many came come to it. Blog numbers often build slowly and naturally, unless your site already ranks high with Google and other search engines.
If you have a question, need advice, or have another great tip to add to this blog, feel free. It stimulates me and my blog readers to keep this blog book marked as a great resource to business people who write to market themselves and their books.
Do you like your results from blogging? Brag on it right here!
Judy Cullins, 25-year book coach and author of “LinkedIn Marketing” and “Write your eBook Or Other Short Book Fast” says that when you want information on her half hour feedback for your blog and social media:
