Judy
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Q and A on web

Thanks for submitting your questions. What I want for you is to help you get answers to all of your book writing, publishing, and online promotion questions. So, if you have another question you'd like to ask, just write "Q and A" in subject line and email to mailto:[email protected] your question. I'll keep adding to this file every two weeks.

About Judy

BIO Judy Cullins, 20-year book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy wants to help you follow her lead and -raise your Web sales from $75 to $3000 + in 8 months, and in 2004--$4500, increase your clients from 7 to 17, increase your search engine placement to # 1 in Google, Yahoo and 35 others in 8 months, increase ezine subscribers 15-25 a day from 50 to over 3500 and get listed on 3140 Web sites with a hyperlink back to your Web site where you sell your services and products. She offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles.

For balance Judy spends time with her San Diego friends, family, and enjoys 2 months of vacation to sunny places all over the world with her life partner, Bill.

New Question on Merits of Writing a Book 9-04

Background: I have a training business that focuses on sales professionals. I have developed a strong referral system and spend most of my time in financial services (e.g. Merrill, UBS .....). I do 30-45 speaking dates per year which generates a nice flow of coaching clients. I have some CD's on my site, a free newsletter(10,000), and a paid newsletter (small distribution).

Q. "Is it worth it to invest the time to reformat my material into a book?"
My primary hesitations include
"When in the heck will I have time to market it?"
"What benefit will it give me that my newsletter and CD's and article writing don't ?

A. I wonder how great are your CD sales? eBooks and print books are still the #1 way people like to get help for their challenges.

Yes, you still have to market the book, but it looks like you already are--subscribing to spam-free ezines and submitting articles to them. (I have 145 articles circulating on over 4500 Web sites and they do bring me book sales--probably 1/2 my online income) They also bring me coaching clients. My ideal way to market is through the articles and the ezine--articles bring more subscribers, and subscribers after 7 or so times may buy. I also submit to 55 plus web sites each two weeks.

P. S. I have 10-15 coaching clients consistently, which I consider enough

What a book does: Author becomes more well known as the savvy expert, the book serves as a living business card, the book serves the audience who needs challenges solved so their lives will be better, and a book continues to bring consistent monthly profits.

Finally, it's easy to put a book together with my "fast-forward writing technique," and much of what you already have will transfer well.

Hint: Make your book short. Faster, easier to write and well received because busy people today want info straight forward and easy to read.

New Question on Book Titles 8-04

Q. My book title is ho hum. What will make it great and help me sell more books?

A. Your book's title is the single most important piece of promotional copy you can write. An excellent title will sell 15% more books. A great title such as "Real Men Don't Eat Quiche" become best sellers and spawn sequels such as "Real Women Don't Pump Gas." Here's my 10 title tips to help:

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

A title is part of your book's front cover. Busy buyers including
bookstore buyers, wholesalers, distributors and your audiences
buy mainly because of the cover. Dan Poynter, author of Writing
Nonfiction, says, "The package outside sells the product inside."
Make your cover sizzle.

Start with a working title before you write your chapters. Include
your topic, your subject and use the book's benefits in your sub
title if possible. Here's your ten tips for titles that sell:

1. Create impact for your title-check out magizine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must compel the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Include your solution in your title.

Does your title sell your solution? Make sure it answers the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill.
They want to follow directions and enjoy the benefits the title
promises. For example, 1001 Ways to Market Your Books by
John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Expand your title to other books, products, seminars, and
services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use original expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn't have any.

Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only five to ten seconds on the front cover and maybe 30 seconds on the back cover. It must be so outstanding and catchy that it compels the reader to either buy on the spot or look further to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Include your audience in your title. This gives your book a slant.

When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book. Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, the number one essential "Hot-Selling Point," some time and effort.


Q. How can I get clarity on my message and its value?

A. Know the essential 7 hot selling points before you write a chapter. From chapter 3 in my ebook, "How to Write your eBook or Other Book Fazt!" know these to write a compelling, organized, easy-to-read, saleable, and useful book.

1. title
2. cover
3. thesis
4. audience
5. tell and sell/benefits and features
6. introduction (mini sales letter less than 1 page long)
7..back cover copy

Q.. What are the first steps in writing a great-selling book?

A.

1. Write what's interesting to you and what will still interest you in two plus years. You can maintain all of the parts to writing a book much better if you know a little and want to know more about your subject.

2. Have passion about your topic. If your book is an extension of you, you'll be more willing to do the work involved. You'll need sustained passion to develop talks, seminars, articles or consulting services. Passion helps you be a titillating radio or teleclass guest.

3. Prepare for each chapter before you write. Have a format plan that includes headlines throughout to organize your chapter so well; your reader can't put it down. To avoid a thin chapter list questions and facts that relate only to the one chapter and thesis you work on at a time. You will then answer these questions, thus fulfilling your need to benefit your audience. These techniques make it easy for your reader to understand.

4. Commit to a regular writing schedule. Lackadaisical or non-focused efforts fail. A book doesn't finish itself. A page a day equals a book a year. Think about your circumstances. Just how much time can you put into this effort with all of your other priorities? Take a minute and decide to let go of something not as compelling for the moment. Dong it all at once dilutes your efforts.

5. Write fast so you can produce chapters fast enough to get published sooner to get the cash flow going faster. Use the "fast-forward" writing technique in chapter seven of the book "How to Write your eBook or Other Short Book--Fast!" Each chapter must answer all of your readers' questions. All non-fiction chapters have a similar length because their format is the same. Remember, you can write a short book (25-90 pages) your first time.

6. Market your book as your write each chapter. Know and write such essential "hot-selling points" as your 60-second "tell and sell," your specific audience, your sparkling introduction that is a mini sales letter, and your back cover or Web sales letter for each book you write.

7. Know your audience before your write your book to keep it organized, flowing, and compelling. Keep their picture by your workstation. Write your audience profile first to include their sex, their top interest, what they spend money on, their Internet savvy, what books they want and need. Your subject must benefit your audience or they won't buy your book. What audiences want what you have? Who will let go of their hard-earned money to buy your book?

Remember that women buy 78 percent of all trade books. Is your subject narrow enough?

8. Write your non-fiction, self-help book first. While writing a novel may draw you, start with the moneymaking book first, so you can finance your other efforts. Think a shorter first book, maybe 30-90 pages. Today, people are busy. They want information fast and easy. Make your chapters shorter too. If you answer 4 questions about one chapter topic, you will create a four-page chapter.

9. Put your book into your readers’ hands. Think first, "What's the purpose of my book?" Think about your audience and your fame. Will they really go the bookstore looking for your book? Since distributors often go broke, think about distributing your book yourself. Today it is easy with the number one way to promote--Online. And, it's free with a short learning curve. Ask your book or Internet marketing coach.


10. Make things happen. Even if you are one of the chosen 1-2% an agent or publisher accepts, if you are an unknown, they will provide little marketing. After a book tour and placing your book on the bookstore shelves for three months, you'll have to pick up the talon and lead your own marketing efforts.

Q. How can I shorten my learning curve and finish my book?

A. As a successful business woman, I pay attention to two things. First, my intention. Knowing how to help others get their book dreams manifested, I put that out to people. Second, I put attention on my business. Each day I write 3 High Level Activities in my daily calendar. They may be writing an article, sending out promotion to one or more of my lists, or they may be a 45 minute walk to keep my energy up. I make sure these get finished before the day's end. Each time I submit an action, reactions from my email audience happen. That's how I got 10 substantial eBooks to help authors and business people written in the last few years. You too can have this success.

Get help from professionals like myself. We will shorten your learning curve so you won't make costly mistakes like printing 200-5000 books that sit in your storage space. You get the right help right away to write the right book right away. In turn, you can sell your book faster, and increase your cash flow to participate more in the promotion.


Q. What is the best way to publish?

A. This is a big question. It depends on you--your abilities, your preferences, and your time and money. Excerpt from the article on my site: Publishing Your Book--Which Way is Best for You?

Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.

What's wrong with this picture? Even if an agent has given you the go and asks for a book proposal that has specific marketing information in it (takes three-seven months to write), you still have to face reality.

FACT: Like Oprah, publishers and agents choose only 1-2% of proposals submitted.

Let's say for now, you are chosen. The point is, are you fortunate to be chosen?

Are you willing to wait on the traditional publishing process 12 months more? Are you willing to accept around 2-5% of the
profits? Do you realize that after a few months of one initial book tour (of which you must pay all costs from your book sales), you are on your own? And, it you don't put a lot of time into promotion, your book will fade away within 3 months from the brick and mortar book store shelves. All unsold and coffee-stained books left will be returned, and the cost is deducted from the author's royalties.

Unless you are a favored celebrity or famous author, publishers put little time or money into your book's promotion.

Get the Right Help the Right Way

Who says you can't publish the book yourself? It will certainly
cost you less than you imagine, probably under $900. It will bring you all the profits. It will put you in charge to make suitable and favorable writing, publishing and promotion decisions.

If you don't want to do it all, get a little help from professionals! Entrepreneurial experts such as book coaches, book designers, and eBook specialists can guide you through to publishing success. These people may give teleclasses, small group coaching experiences, or offer their book as an inexpensive way for you to learn the ropes. These pros will shorten your learning curve too, so you get the right help right away to write the right book right away. In turn, you can sell your book faster, and increase your cash flow to participate more in the promotion.

When you think you still have to promote your books, even with
a publisher, why not keep most of the profits and do some of the work yourself? Learn from your coach's experiences, "Do What You Do Best—and Hire the Rest!" (That doesn't mean you can't barter for services). Check out the methods below and see which one suits you best, is more rewarding, and far more profitable.

Why Self-Publishing?

In self-publishing, you are the boss. You get to choose the
cover, the style, the layout, the message, even the format (eBook or Print Book). Since you are the one enthused about it, you will be able to capitalize and can promote far better than many publishers.

In self-publishing, who do you think can sell your book the best? You, the passionate author in love with his or her book, or the rookie publisher's employee in charge of publicizing your book?

On Print Books--Print on Demand Two Ways

1. Hire the Publisher/Printer yourself to just print your book from your word file. Companies like Deharts.com (ph: 408-982-9118) or Alexander.com will put your files into Portable Document Format (PDF) to sell on your web site or another site you choose to sell your books. A complete explanation of these opportunities are included in the "How to Write your eBook or Other Short Book--Fast!"

For Deharts and a few other publishers (we call it Print on Demand--POD) you keep all of your book's rights and once your pay from $2.50-$6 per book, depending on the length and number of copies, you get the books delivered to you and you get to keep all of the profits. They will print small runs of your book such as 100-500 copies.

The advantages? The author is in charge of the book, takes delivery, and will provide a web site where he or she will sell the book. Then, you keep 100% of the profits. The process takes about 6-8 weeks, although it can be faster. Another benefit is that you can start selling your book in 6 weeks rather than 12-18 months. You get immediate sales to increase your cash flow.

Let's say your book is 150 pages or so. For 400 copies, your individual book cost is around $4. You charge $19.95 or so for it. When you sell it at the back of a room where you are speaking or from your own web site, you will make about $16 profit. Like other printing, when you order 500 books or more, the price drastically drops. If you sell it on your web site, you will make at least 93% of the profits after you pay your credit card merchant such as Pay Pal or Click Bank.

2. Hire Full-Service Print on Demand Publisher/Printers who each charge you an up front fee to set up. They too take your word files and put into Portable Document Format. The may even format your book and provide a cover for you.

The Upside of this choice? Some will list you with Ingraham, one of the largest book distributors in the U.S., linked to most bookstores. For a fee from $400-$600, these companies will give you an ISBN number if you plan to sell your book on someone else's web site or in a brick and mortar bookstore. They will list you in BooksinPrint.com. These companies offer you their Web site to sell your book.

But again, the author must learn about Internet marketing from a good coach or book to get targeted potential buyers to the book web site. One book, "How to Drastically Increase your Traffic and Web Sales" does just that.

The downside? Check to see if you need these services. You don't need an ISBN # if you sell from your own web site. You probably won't sell your book in a brick and mortar book store.
Think about your book and where your best market is. Opinions from Dan Poynter, John Kremer, and myself say, "Bookstores are a lousy place to sell books." Walk ins are not looking for an unknown author's book. Other choices is the world wide web, because books are the # one seller there. Small business people want to buy all kinds of books and they will do it on the Web.

The biggest down to me is no control over my book and no promotion for the book.. Here, you must buy back each book from the printer/publisher at a wholesale price--almost half of what you will sell it for. The prices are high, so you don't get so many buyers had you had contro. So, your profits are limited.

List of POD Publishers to Investigate

1. www.trafford.com-888-232-4444
2. www.IUniverse.com 877-823-9235
3. www.XLibris.com 888-795-4274
4. www.pagefreeepublishing.com 88-707-7634
5. www.infinitypublishing.com 877-289-2665
6. www.enovel.com 804-673-6111
7. www.booklocker.com

Buyer Beware:

Before you buy any marketing packages from POD businesses, know that they won't promote your book at all. Consult a book and book marketing coach and learn how you can put together a simple plan and action steps that are mostly free. They brought your coach over $3000 a month in eight months time.

For instance, if you sell Online, you'll have hundreds of thousands of eager book buyers ready to buy when you apply the number one, free way to promote your book--submitting articles to opt-in no spam ezines and web sites.

On eBooks

If you sell your book as an eBook on your Web site or link it to other publishing web sites, you will make 50-100% of the profit.

FACT: In traditional publishing for print books, you must get a distributor, and a wholesaler to get brick and mortar bookstores to carry your book. The bookstore gets a percentage too. These costs can add up to 85%! What's left for the author, the one who wants to make a difference in people's lives? The one who put all that passion into the book?

Is there a drawback to self-publishing?

If you print it, you must pay for the printing yourself, but remember that could be as low as $300 for 50 plus books.

Don't follow the old traditional paths of big printings for a discount. You'll be stuck with 1000's of unsold books. With POD, you'll only have to make a small investment, you won't have a huge inventory, and you can apply your extra cash from early sales to book promotion, the most important part of the book's journey.

If you write an eBook, here are some of the benefits:

Why Write an eBook Fast? You…Make all the money, can make ongoing, passive profits for life, spend much less time writing and promoting, retain total control, share your unique, important message with 1000's to 100,000's daily, build your email client base and credibility, reach your target audience easily and distribute yourself, spend less money and have more cash flow, finish your book within 30 days, make ongoing, passive profits for life, can update your book when it needs it, gain trust, credibility, friends. and adventure, and become the savvy expert in your field.

More benefits: you don't have printing or inventory costs, can use Word in 8 ½ by 11 format and PDF, don't have to travel, don't have to tell or sell, and you don't have to package and mail books. Instead, you can distribute and sell online from email or a Web site. Educate yourself on the Internet. Take a seminar or teleclass, consult with an book marketing coach, and eventually hire an inexpensive assistant like I did.

Promotion is always at least as important, if not more important, than writing your book. As an author, you owe it to your unique book to help it get into the hands of your audience. With eBooks, you won't have hundreds or thousands of unsold books in your garage gathering dust.

Many people feel it's a drawback to have to market and
promote their books. Yet, you can learn skills such as the sixty
second "tell and sell," the promotional article or power press
release, and the sales letter for your Web site from an already
successful author-coach. Many publicity agents charge a lot of money and tend to overdo the media kit, (media editors and reporters usually throw everything away except the news release).

As soon as you learn how to talk about your book in a few
sentences, a few paragraphs, and a longer sales letter you can either speak or write to promote your book. Even if you spend
$900 for coaching, editing and printing, you'll still be able to
realize a larger profit than the traditional route.

You the author need to decide what book publilshing path is best for you. Make sure it's a profitable one.


Interview With [email protected]

Interview With [email protected].net in 2004
www.bookpromotionnewsletter.com

Judy Cullins is an author, publisher and book coach. Among her 10 books are HOW TO WRITE YOUR EBOOK OR PRINT BOOK --FAST!, HOW TO GET TESTIMONIALS FROM THE RICH AND FAMOUS, WRITE A QUERY AND ONE-PAGE BOOK PROPOSAL and 10 NON-TECHIE WAYS TO MARKET YOUR BOOK ONLINE


Q – Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children’s books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion?

A. The best promotion is a natural promotion--that authors will actually do. They can either write or speak. 20 years ago I was a speaker, thinking I didn't know how to write. When the demand came for my health and personal growth how to books, I stepped up and started writing. Dan Poynter inspired me with his idea we can all write non fiction by reframing the ideas around us in our own unique format.

Do you like to speak? Then schedule at least 4 talks a month. Many organizations including libraries want speakers. I still do that once in a while.

But, if you are bashful or don't like to speak to groups, then promote by witing. Write short excerpts from your fiction or mytery, or write short artifcles to post Online in spam-free opt-in ezines with thousands of ready made subscribers you don't have to hunt for. If you don't know how and want a first step, try out one of the over 125 free articles on my site www.bookcoaching.com. Take a teleclass to update your skills. If I can learn the Online promotion game, so can you. And, it's brought my sales from $75 a month to over $4000.

Q – As a book coach for 20 years, guest speaker, and leader at workshops and tele-classes, what do published authors most want to know about promoting their books?

A – They want someone else to promote for them.

But, that's not a reality exactly. But, I can offer them hope because I recommend they hire a part time computer assistant who knows the internet from their local high school. I pay my assitant $9 an hour. She comes after school from 3:20-4:50PM three or four days a week. Delegating this work is the reason my books sell so well. When I didn't put promotion time and a little money out, nothing happened.


Q - In an article entitled “Book Promotion Myth,” you state that bookstores sell only 45% of all books, and you question the “big push” to get a wholesaler or distributor into the bookstores when they represent so many other authors and exact about a 55% fee. You cite libraries, the Internet, foreign markets, seminars, back of the room sales and specialty markets as some non-traditional markets. But with the loss of so many mom and pop shops that carry books, there are fewer venues to carry books. Do you have any suggestions for getting books into large chains - such as Walmart or Petco – or airport shops?

A. I think authors are on the right track to get their books into Walmart, Cosco or Petco. If, they are patient, persistent, and willing to wait for their sales. They must do this through a distributor though. One of my associates gets her
Bargains in San Diego book into Costco each year. She had to go through many hoops and when she does sell books there, she has to wait always over 90 days, but often up to a year to get paid. That's the way of the book stores, wholesalers, and chains.

Since I have left the bookstore route years ago, I encourage unknown authors to take responsibility for their own promotion and learn some easy, inexpensive, fast and fun ways over the interent. People there are so friendly and want to help one another.


Q. – You state that if an author doesn’t like to travel or speak before groups, then writing articles to promote one’s book is the way to go. You mention that this method catapulted you to #1 on Google and 35 other search engines. What does this mean? What are the criteria used and where is it stated that you are #1?

A. Here's the story: This is still true today. Search engines sweep our web sites looking for key words. The more appropriate key words you have in your articles up on your site, the headlines for your book's sales letter, and the copy on your home page and others, the higher you rank. After submitting only 35 articles, in 8 months, if you input "book coaching" into a search box in Google, my site would come up 1. That shot my sales from $75 a month to $3000 in just 8 months. It also put my name and web address on over 3100 other web sites.

If you are in the top ten sites, then your will get a lot of traffic. A lot of targeted traffic for your genre or specific how-to self help will bring you increased sales. Of course you must set your web site up to sell your book or service. That means creating a powerful sales letter for each book. I recommend authors get a one-three page web site, but they can also sell their book on other people's web sites. This information is on my web site too in the eBook, "Create your Web Site with Marketing Pizzazz. "

My advice? Create the sales copy before you contact a Web designer.

But, the author can really multiply contacts and sales when she submits the articles to the opt-in ezines. If the author has an ezine, she will up subscribers 10-15 each time she submits an article. If you subscribe and submit one a week, you'll be pleasantly surprised at your new succcess. This is viral marketing at its best.


Q – You seem to be geared toward self-publishing. Yet, from what I’m reading from subscribers, there are so many problems with printers, publishers and bookstores that I don’t have with a traditional publisher. Aside from keeping control and the money, what advantages do you see in self-publishing? Is it worth all the headaches?

Well, I guess everyone is not geared to self publishing, but I do recommend it. Not a headache to me, because I did go the traditional published route many years ago, and found it daunting that even though my strong points to the agent were that I could market and promote well, his offer wouldn't make it worth that route.

With Print on Demand--I recommend Deharts.com because the author has complete control of the book and can make 100% of the profits. Many Print on Demand printer/publishers offer a distributor to help the author get their books out. But again, they all do not offer much promotion unless you are well known.

I think trouble comes from any kind of printer, usually because of a lack of communication. Self publishers need a little professional help at some points, such as cover help, how to format a best-selling chapter, back cover and web sales letter help--one of the essential "7 Hot-Selling Points" I discuss in "How to Write your Book." With just a small investment in coaching, teleclasses, seminars, the author can see just how to travel this delightful, positive, and adventurous trail. That's why I wrote the 10 books to help authors do most of their book themselves--but to sell well.


Q – As author of 10 books on writing, publishing and promotion, what do you hope to learn from Book Promotion Newsletter?

A recent subscriber, I didn't have a goal on what I would learn
in your newsletter. I think it's valuable because it puts up a nuts and bolts feature article first. Most people subscribe for the free information. I loved subscribers' shares of their promotion coups, and I will continue to read it because it's more geared to fiction and tranditional publishing. Yours is a celebrational ezine. There's always something new to learn and I do subscibe to at least 15 newsletters related to book publishing and promotion.


Q – As part of your coaching service you provide some easy marketing tools before clients finish their books so they will be ready to launch a powerful campaign the day they are finished writing. Would you be good enough to share some of these tools with us?

These tools are what I call the essential "Seven Hot-Selling Points." Knowing them and writing them down before the author writes a single chapter is a sure-fire way to make their book saleable and ready to go the minute the ink is dry. (I also recommend writing and publishing your eBook taken from your print book--if you make it under 100 pages.) If the book is already written, then check these out anyway, because some of the points will help at any stage.

Benefits of these: the author writes a more organized, compelling, easy to read chapter that will need 1/2 the editing time. The inside and outside design sells books before it's even promoted otherwise.

  1. title. The # one hot selling point. If not clear and clever, and a few other musts, it just won't sell. Think of this one: "Caregiving my Father" or "Elder Rage." Which moves you to action? For more of this you can read "Titles Sell Books" on my site.
  2. cover. Like the title, it must be the right color and have the right design for each audience. Women like aqua, red and yellow. Business books use blue, red or maroon. More on covers at www.fostercovers.com. Get a professional cover! Prices range from $100 to over $1800. Email me for resources.
  3. thesis or theme. The central point to your book. The answer to your audience's challenge. If fiction, the general truth about life. Without knowing this first, your book will wander and not seem organized. Each self-help chapter has a thesis too.
  4. the tell and sell. Like a billboard, use this mini pomotional blurb when you network, or meet someone. It should take only 30-60 seconds to say and shoud answer the quesiton, Why should I buy your book?"
  5. your audience. Think of your one preferred audience and then the one you didn't realize you could sell to. I do recommend the Online audience because it's untapped and people online are ready to buy books of all sorts. Books are the number one seller there.
  6. your introduction. Many authors go on and on here about their story. The introduction is like a mini sales letter and should be "you" centered. No longer than a page, it has five parts usually.
  7. the back cover copy. The biggest mistakes authors make are that they put too much bio--which doesn't sell. They also put too much copy. Under 50 words will work. And, be sure to include two or three testimonials. They are what sell books. More information is on my site.
    ====

Q. How can I know that my book concept will sell before I invest time and money into it?

A. Make your Book Stand out From the Crowd!

1. Test your book's significance

  • fun, humor
  • easy to read
  • teach something interesting, new?
  • original, unique info?
  • potential to positively affect the reader's life?
  • create a deeper understanding of life?
  • give skills and info to help people? How to's sell well
  • do you already have an audience who wants it?
You only need 2 significances to have a book that will sell.

2. Find your market before you write. Who out there needs or wants your information? Without knowing a preferred audience as your write, your writing may be too general and not compel your audience to keep turning pages. In my eBook Write eBook or Other Fast in ch. 3 --"The essential "Hot selling-points" , I discuss how to gage which audience is best for your book. Five audiences include the

3. Know your best audience.

Remember the 100,000's Online too. Write your audience a letter on why you are writing the book and how it will benefit them..

4. Keep your book short.

Most audiences want to learn something fast and easily.

5. Unleash your passion for at least 2 years for one book.

Love your topic and don't quit.

6. Get some help with a book coach. An introductory 1/2 hour session is only $35..

7. Intend to have your book vision manifest.

Know your book will be published, name your outcomes-- what you will hear, see, and feel now that it's done and people are reading it.

8. Treat your book as part of your business.

Make a plan -when to write, how much to write each week, when you will finish, what your next step is--approach a book coach professional.

9. Know you will eventually have to spend some money to make your book a top seller.

If you work a full week, then see if you can put 10 hours a week in on your book including its promotion.

10. Solve your audience's challenge and you not only will sell a lot of books, you'll also have a 24/7 sales person for your book.

Judy started in the writing business by creating 20 personal growth seminars delivered to continuing education centers. When people showed an interest in the handouts, she saw a need and created short books from them that sold $2000-$2500 a month. Today, she devotes 20+ hours a week to her 21 clients and writes a new article and business tip every week. For your free monthly ezine, "The Book Coach Says" and "Business Tip of the Month go to:http://www.bookcoaching.com/opt-in.shtml. Questions? mailto:[email protected]
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More q and a to follow.

END
 
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