Non-fiction Back Cover Copy
Sample Title: What to Do Before you Write
Chapter One: A Guide for authors who want to write a
profitable short book, special report or e-book by Judy
Headline: Wouldn't you like to design your e-book or
small book to make maximum sales?
What the book is about/sales copy/description.
Most people start writing Chapter One without any thought
of their audiences' needs and wants, the book's benefits,
why they are writing it, or how to multiply sales!
This manual shows you how to write compelling copy for
all parts of your book to guarantee more book sales, to give
your book focus and substance, and to make you an expert in
your field--all before you write chapter one.
Promises and Benefits: Use 3-5 bullets.
You will discover how to promote your book, and boost
sales exponentially by:
- annotating your table of contents
- writing strong ad copy on the back cover
- creating a sizzling title that buyers can't
- asking influential contacts for testimonials
- hooking your reader through your introduction
- promoting on the Internet
Every part of your book can help multiply
Testimonials: Sell more copies than any
- This book is chock full of experience, everything
from how long back cover copy should be to how to ask for
- Your years of experience show. You provide all the
ingredients you need to be a successful author and
- You give information I can use now with no stone
unturned. Your references are worth more than the
- A highly informative, well-written and concise
book-indispensable for my next e-book.
- An excellent book--information you can use. Get your
Author bio: Judy Cullins, book coach for 20
years, has authored more than 25 self-help and book
publishing guides, selling over 85,000 copies. Ten
clients published in 1999.
Closing copy: You have the information, it's unique,
people need it. Judy Cullins supplies the how-tos to make
your book sell.
So, be encouraged and start writing!
ISBN and bar code
Note: For most trade books 5 1/2 by 7 1/2 or 6 by
9 inches, keep your copy around 250 words or less.
Do Some Marketing Research/Send a Survey
Brainstorm to enrich your copy. Send your rough drafts of
the cover, back cover, introduction, table of contents and
other parts out to ten to fifty potential buyers, friends,
and associates for feedback. No matter what you write, it
will need at least five edits, but more if you want good
In this back cover example which of my ideas, selling
points and ad copy grab your attention? Which do not? Vote
from 1-10, 10 being high. What didn't you see here that you
would like to find out more about? What ideas do you have on
this topic that would grab someone's interest?
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Write and Sell Your Book Fast Kit
Media Publicity Kit
Judy Cullins, M.A.
San Diego Based Book Coach
10 clients published in 1999!
Skills Unlimited Press
7000 Melody Lane, La Mesa, CA 91942
Ph./Fax (619) 466-0622 Toll-Free Orders:
email: [email protected]