Nonfiction Book Writing, Self Publishing, & Marketing Coach

The Best Place to Sell Books is Not a Book Store

The Best  Place to Sell Books is Not a Book Store

Top book business influencers say this. Then, where are most of the books we read being sold? Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer of “1001 Ways to Market your […]

Book Writers - I’m Grateful For You

Book Writers – I’m Grateful For You

Why? Many of you often read my how to articles on book writing and book marketing, some of you buy my books and audios that teach different skills in the book game. Others, who are serious and committed, hire me as your savvy book coach. And a few of you share your ahas that help […]

Do You Need Your Own Book-Selling Website?

Do You Need Your Own Book-Selling Website?

It’s great to have multiple sales going for you at Amazon and other book-selling sites, but you, the hardworking author, will receive only $5.50 on a $12.00 book on Amazon. Other book-selling sites will send you 20-30% royalties for print books, and possibly 70% from ebooks. Not so good. With your own author/publisher website you […]

Use Power Words to Spice Up Every Page of Your Book or Website

Use Power Words to Spice Up Every Page of Your Book or Website

Make all parts of your book or website roar - your title, cover, back cover, introduction, table of contents, and every chapter beginning, heading, and ending with POWER WORDS. Give your readers a reason to want to read your copy and buy your book. Like an artist, a writer paints with words and metaphors. They […]

Why You’re Not Selling Your eBooks - 3 Problems to Overcome

Why You’re Not Selling Your eBooks – 3 Problems to Overcome

Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]

The Old Model vs. The New Model of Online Book Marketing

The Old Model vs. The New Model of Online Book Marketing

Recently I surveyed a group of several hundred authors. “What’s your greatest challenge with marketing and selling your book(s)?” was the only question asked. The results were as follows: 38% knowledge 33% time 17% money 7% fear 5% other It’s not surprising knowledge ranked the highest with time a close second. When most authors dream […]

Seven Success Secrets of Successful Authors

Seven Success Secrets of Successful Authors

If you are not the author you want to be yet, incorporate the following seven success secrets into your overall plans. Please feel free to comment and add your own secrets and the end. 1. Treat your book as a business. You spend many hours creating a masterpiece to help your audience. It follows then […]

10 Facebook Marketing Tips to Sell Your Book

10 Facebook Marketing Tips to Sell Your Book

Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time? And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over years […]

Don’t Write That Next Book Yet - 10 Questions to Ask Yourself

Don’t Write That Next Book Yet – 10 Questions to Ask Yourself

Many authors start writing their second and third book, ink barely dry on their first one. Coming from a veteran book coach, understand this decision works against your best interests. Why? Because you need to learn the proven online book promotion techniques and apply them to your original book first. Just because your first book […]

5 Non-Fiction Book Writing Mistakes and Solutions

5 Non-Fiction Book Writing Mistakes and Solutions

As you write your book on a topic you love and know something about, you’ll also need to think about entertaining your audience and making your book or other writing easy to read. The biggest mistake emerging authors make is that they “tell” rather than “engage” their readers. If your writing lacks organization and doesn’t […]

20 Reasons to Choose a Book Coach Over a Self Publishing Company

20 Reasons to Choose a Book Coach Over a Self Publishing Company

You may be stuck on your book project now. Maybe you aren’t so happy with your book title. Your chapters seem a bit stinted and flat. You aren’t confident that you can do this rather daunting task. You aren’t sure who will buy your book or want your service. You don’t know much about marketing. […]

10 Tip Checklist for Self Editing Your Blog Posts

10 Tip Checklist for Self Editing Your Blog Posts

You already know that blog writing and blog marketing wins hearts and influences your audience. Its the top way to attract web visitors who appreciate your information. Web visitors first, then clients and sales follow. When visitors read a tip from you, they want to know more. Content writing is content marketing. As a long […]

Seven Rules for Writing Information Products and eBooks that Sell

Seven Rules for Writing Information Products and eBooks that Sell

Although a rule breaker myself, I did read the rules in Dan Poynter’s “Self-Publishing Manual” a long time ago. My, how the world has changed. It’s gotten so much simpler to write, publish and market your ebook as long as you write compelling tips for your primary audience who loves your niche or topic. 7 […]

Your Idea of Publishing Success and How to Achieve It

Your Idea of Publishing Success and How to Achieve It

Quite often I speak with my clients and to audiences about successful books. I have to remember that every author has a different idea of success. For some, success means having a book become an Amazon best seller or a New York Times Best seller. For others, it means selling more than the average number […]

Write a Short Book to Promote Your Business

Write a Short Book to Promote Your Business

When clients contact me, one thing many of them say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and it should be with a publisher. Not really. If you are online and meeting your target audience, you are in the right […]

10 Ways to Build an Audience for Your Books Online

10 Ways to Build an Audience for Your Books Online

1. LAUNCH AND OPTIMIZE YOUR WEBSITE No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals. 2. HOST A BLOG A blog can be a creative outlet for a writer, not to mention a powerful promotion […]

A Post a Day is a Book or More a Year

A Post a Day is a Book or More a Year

An enormous amount of people have the desire to become authors. In fact, 81 percent of all Americans say someday they will write a book, but someday only arrives for about two percent of that population. More and more people become bloggers each year, not necessarily because they have dreams of becoming authors. In fact, […]

How to Overcome Writers Block with Snake Dancing

How to Overcome Writers Block with Snake Dancing

How do you solve writer’s block? Writer’s block! Even columnist and author Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi to divert his attention when he can’t think of what to write. One day when […]

3 Ways to Speed Up Your Blog Time & Still Write Quality Content

3 Ways to Speed Up Your Blog Time & Still Write Quality Content

Do you use blog writing to attract business? Do you wonder how you can double your blog output and still have a life? Do you worry about whether your blogs offer quality content that your target readers will love, so they will subscribe? Know the biggest benefit to strategic blog marketing means that Google will […]

13 Best Blog Marketing Titles that Add to Web Traffic and Sales

13 Best Blog Marketing Titles that Add to Web Traffic and Sales

Does your blog seem like too much work for the results you receive? Do you want to create a blog that your audience will read? With just a little tweaking, now you can with these 13 title samples scoured from my coaching clients and other online resources. Before you use these title examples, be sure […]

Introducing Visual Metaphors - A More Powerful Way To Sell Books

Introducing Visual Metaphors – A More Powerful Way To Sell Books

What would it mean to your business or organization if you could instantly communicate your message in the most powerful way? This is the promise of the visual metaphor and its ability to: Reduce marketing costs Increase lead generation Reduce sales conversion time What is a Visual Metaphor? A visual metaphor is a superior communicating […]

Do You Know Your Non-Fiction Book’s Best Target Audience?

Do You Know Your Non-Fiction Book’s Best Target Audience?

One question I ask emerging authors is… “Who is your primary audience (target market)?” They often say, “Everyone needs my message.” They have an idea and just start writing. They don’t think ahead with a marketing point of view, so sadly their books and their services don’t sell well. My answer is… “I know you […]

Amazon Bestseller Campaigns

Amazon Bestseller Campaigns

Several recent postings in writers’ forums asking about Amazon bestseller campaigns got me thinking. In one case, an author had heard about a program that would teach him how to do it, was intrigued by the concept, and wondered if anybody on the forum had purchased the package (at a cost of about $3,000!). In […]

10 Ways to Write Blog Headlines for More Clients & Book Sales

10 Ways to Write Blog Headlines for More Clients & Book Sales

Blog headlines are far more important than the copy beneath them. If you don’t write irresistible headlines for your blog title, you will lose a potential buyer’s attention in a few seconds. That’s serious. Apply These Top Ten Headline Ideas and Prosper Your Headline… 1. Needs to compel and propel your social media reader to […]

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