Launching your book takes a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you. I urge new authors, and even experienced authors to do the pre-marketing and create a platform that makes their book a success BEFORE it’s published, either online or in print.
What happens if you don’t do these steps? You’re likely to publish and be so disappointed your book didn’t sell more than 150 copies or make more than $150 in sales.
Here’s Pre-Marketing Steps to Work on Now
1. Create 5 how to articles to get your ideal audience to your website.
Good content will help you build a list of your best audience. Be sure to add at the end a call to action. It could be to subscribe for free, or buy a book or course, or any other page you want to promote. When people come to your site, they are already presold on your excellent information that makes their lives better.
Judy’s Hot Tip. Make sure they pass Google’s duplicate content rule - make them new and original.
2. Create a landing page for each book, product or service.
You have to give your audience reasons to buy your books or services! These pages need short strong sales messages with plenty of benefits and quality testimonials. That means as your book and service business grows so will these landing pages.
As I write this, I’m adding new landing pages for my upcoming Nonfiction Mastery Course and my Book Building Essentials Program, and a special page for VIP (Very Important Persons) to up-level their efforts to finish their book project. Usually, the VIPs are willing to pay more to get more value. They also are willing to do the work it takes for a quality short book.
3. Setup a blog at your site (like WordPress).
Put up valuable content that illustrates your expertise and pulls your audience to purchase your book or your service. Each page of content in your blog (post) has its own URL link you can share with a benefit statement on Twitter, Facebook, and LinkedIn as well as other social networks that serve your book’s purpose.
Don’t quit like I did once. Even if you think your articles are not getting attention, this promotion works great after your consistent efforts keep your audience enticed and engaged. It may take a few months (or even a year!). I’m totally glad I installed WordPress and I add 1-2 articles every week to keep my audience coming back!
4. Comment on other high-traffic blogs that reach your particular audience.
When you comment others will see your brightness when you add new tips after you’ve complimented the writer.
5. Join a few groups of like-minded people on LinkedIn.
Don’t do like I did in the beginning and join 15 groups. I learned the hard way; you don’t have to. Just stay focused and engaged with a handful of good ones. Follow the discussions and comment when you can to show your wisdom. And, be sure you join a few groups where your ideal audience hangs out.
6. Create a Twitter account and share tips from your expertise.
Get these short tips right out of your book or articles.
7. Network with gurus and experts.
Distribute their messages to others and your own groups. Helping them helps you to get noticed. From past mistakes, I no longer follow anyone who doesn’t serve my purpose and goals. All of this prevents wasting time.
8. Multiply results with less effort.
Use services like IFTTT to post on Twitter, Facebook and LinkedIn simultaneously. However, you need to engage with all your social networks, so don’t rely on auto-posting services to do all the work. Set aside time each week to login to your individual accounts and interact with people.
9. Write up a list of 5-10 tips and submit in a press release.
They’ll be more likely to get published. Media wants how-tos - not promotional stuff. They want to please their audiences too.
10. Know and write your book’s “10 Essential Hot Selling Points“.
These will include a list of 5-7 benefits (not features), your best audience, and your best title and cover, the # 1 hot selling point that sells at least 25% more books.
Know these before you even write your book, so it speaks more personally to your audience. If your book has several audiences writing to general audiences dilutes your message and the word-of-mouth sales that come from reader satisfaction. Instead, choose one audience per book and speak directly to their wants. Consider a series of shorter books to attract each different audience.
While this all looks like a lot of work, your book sales will wither and die without these publicity, promotion, and marketing supports for your author success. Commit to these and get help from a mentor in this field who knows the business needs around books.
Please comment on what tip(s) above served you most and why. When you do it keeps a smile on my face all day!
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