Book Writing, Self Publishing, and Marketing Coach

Posts in category Book & Author Branding

How to Make Your eBook More Valuable ...

June 19, 2012 Written by Judy Cullins
How to Make Your eBook More Valuable and Increase Your Business
You may already have an eBook out in Kindle, PDF, or another format. You may not know that when you include certain final touches to your ebook, you add additional value. Value that widens your reach and increases your regular business sales. 11 Essential Tips to Increase the Value of Your eBook 1. Cover Page. Use a photo for an easy cover. I [...]
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Why Write and Market an eBook -...

August 4, 2010 Written by Judy Cullins
Why Write and Market an eBook – 7 Reasons
You’ve been thinking about writing an eBook. Maybe you already have one, but aren’t sure it will sell well or show you as an expert in your field. Maybe you’re thinking an eBook is not as accepted as a traditionally published book. But, you have ideas, a lot of them. And, if you can focus on one really useful, compelling boo [...]
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How to Write a Short Book to Promote ...

July 28, 2010 Written by Judy Cullins
How to Write a Short Book to Promote your Coaching Service
When coaches contact me, one thing they say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher? My Bookcoaching Strategies: 1. Think of the benefits of writing a short book. You will build credibility and be known a [...]
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Your eBook or Print Book is Your Ulti...

April 7, 2010 Written by Judy Cullins
Your eBook or Print Book is Your Ultimate Marketing Tool
Maybe you are wondering, “Should I write a book?” You may not be sure if it’s worth it. You may not want to spend much time on it. You may not feel you’re a skilled writer. I understand your concerns. In the early 1980′s I didn’t even know about the power of book chapters—until I got a mentor to help [...]
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Did you Know that your Book Brands yo...

February 5, 2010 Written by Judy Cullins
Did you Know that your Book Brands your Business?
Branding is a marketing concept that’s been around for decades. Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand. Like Donald Trump, your business may be smaller, but can get a big boost when your write a book that educates your audience on your service, and its benefits that [...]
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Why Bother Creating an eBook?

January 27, 2010 Written by Judy Cullins
Why Bother Creating an eBook?
Have you been seeing the exponential growth of ebook sales reported for 2011 and beyond? The new numbers of ebook sales looks promising for all of us who are in business and need more visibility and credibility. In 2011, Amazon ebook sales overtook print book sales, and the gap continues to widen dramatically. Imagine, ebook sales might actu [...]
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Your Book Marketing Plan to Build You...

January 12, 2010 Written by Judy Cullins
Your Book Marketing Plan to Build Your Promotion Platform
Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE it’s published, either online or in print. Here’s Pre- [...]
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