Are you an entrepreneur with a book in process? Do you want to build new ideal clients and streams of income? Do you already have targeted subscribers to your articles or white papers? Have you already set up helpful tips for them to solve their important challenges? When I chose book coaching as my life’s […]
Posts in category Marketing 101
Build Your Book’s Promotion Platform Before & After Publishing
Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you. I urge new authors, and even experienced authors, to do the pre-marketing and create a platform that makes their book a success BEFORE it’s published, either online or in print. What happens if […]
Know your Book’s Top 5 Benefits Before You Publish
Right now, you may not know how important it is to know your book’s benefits before you publish. All your promotions need powerful benefits because your audience wants to see how your book will help them solve their particular challenges. Do You Want These Results from Your Book? Produce ongoing lifelong revenue streams. Position yourself […]
Check and Correct List to Show You’re an Expert
Who doesn’t want to be an expert in their field? Expert means that your specific audience wants you because you have the answers to their questions (problems, challenges, concerns). They get positive results when they take action on your knowledge. If you don’t have a checklist to back up your business goals that when acted […]
Anatomy of a Book Cover
We are always admonished to not “judge a book by its cover,” but that’s exactly what happens, because your book cover is a retail package; your book is a product and the cover is the package that tells everyone about your book. People have short attention spans, and in today’s world we make decisions (including […]
The Old Model vs. The New Model of Online Book Marketing
Recently I surveyed a group of several hundred authors. “What’s your greatest challenge with marketing and selling your book(s)?” was the only question asked. The results were as follows: 38% knowledge 33% time 17% money 7% fear 5% other It’s not surprising knowledge ranked the highest with time a close second. When most authors dream […]
Amazon Bestseller Campaigns
Several recent postings in writers’ forums asking about Amazon bestseller campaigns got me thinking. In one case, an author had heard about a program that would teach him how to do it, was intrigued by the concept, and wondered if anybody on the forum had purchased the package (at a cost of about $3,000!). In […]
Why You Need to Forget About the Amazon Bestseller List
A little while back it became vogue-ish for authors to gain exposure for self-published books by gaming the Amazon Bestsellers list. As I’m about to show you, however, that’s a short-sighted way to market your book and build your brand. A better approach to getting eyes on your title is to build your own fan base from scratch. […]
Why You’re Not Selling Your eBooks - 3 Problems to Overcome
Do you complain, “I’ve put my ebook on Amazon and have had no luck? I’ve sold less than 100 copies.” Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively. FACT: Most eBook writers […]
Seven Success Secrets of Successful Authors
If you are not the author you want to be yet, incorporate the following seven success secrets into your overall plans. Please feel free to comment and add your own secrets and the end. 1. Treat your book as a business. You spend many hours creating a masterpiece to help your audience. It follows then […]
10 Ways to Build an Audience for Your Books Online
1. LAUNCH AND OPTIMIZE YOUR WEBSITE No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals. 2. HOST A BLOG A blog can be a creative outlet for a writer, not to mention a powerful promotion […]
Introducing Visual Metaphors - A More Powerful Way To Sell Books
What would it mean to your business or organization if you could instantly communicate your message in the most powerful way? This is the promise of the visual metaphor and its ability to: Reduce marketing costs Increase lead generation Reduce sales conversion time What is a Visual Metaphor? A visual metaphor is a superior communicating […]
Two Fatal Book Marketing Mistakes that Cost You Sales
Maybe you’ve heard these stats before. Most authors sell only 200 self-published books. It’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook and Twitter. And remember blogging that adds to both your online visibility and credibility. Avoid the mistakes and take the actions below to get your […]
Are You Making These 4 Book Marketing Mistakes that Cost you Sales?
You’ve heard these stats before. Most authors sell only 200 self-published books. These may not be your sales numbers, but it’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook, and Twitter. And don’t forget blogging that adds to both your online visibility and credibility. In my 25 […]
Selling Is Not a Dirty Word for Authors and Professionals
Selling - a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Our print and ebooks may go unread because we don’t get the word out. Our products and services don’t sell because we don’t include enough benefits in a […]
What’s Your Rush? A Lesson in Book Event Planning
Welcome to the Coach’s Corner! A man accompanies his pregnant wife to her doctor’s visit. She’s four months along and everything’s been going very well. The doctor announces a due date: March 21. “Aw, shucks,” says dad. “We were hoping for a Valentine’s baby.” The doctor nods with a smile. “Well, March will be a […]
Will the Luck Leprechaun Bring You Book Sales?
You notice the big names making a huge financial success from their books. You may say, “How Lucky. I’m not, I need to catch a “lucky” break to earn more.” I see this as the Luck Leprechaun Myth. It looks like magic, doesn’t it? And you still feel you should be there too. Take a […]
5 Tips to Market Your Fiction Book like Mrs. Fields Cookies
Most authors assume that only non-fiction books can be promoted online, especially on blog articles and posts. Wait a minute. Fiction writers can too. When you write a great excerpt and post it in your blog, fiction lovers will see it and come back to where you sell your book, whether it be your Print […]
Are You Pricing Your eBook for Highest Sales and Profits?
First, avoid the myth that your ebook is worth less than a print book. An ebook establishes your credibility as much as a print book. The biggest mistake is to price your ebook too low, unless it’s more of a free sample of you to market your other books and services. Think of your book’s […]
5 eBook Internet Marketing Strategies
Since Amazon said over 2 billion eBooks were sold in 2010, you can be assured that your eBook, if it’s designed for your audience who wants your information and promoted properly, will also earn you more sales, more branding for you and your business, and ultimately more revenue for the years to come. Here’s 5 […]