Book Writing, Self Publishing, and Marketing Coach

Posts in category Book Marketing Tips

The Best Place to Sell Books is Not ...

The Best  Place to Sell Books is Not a Book Store
Top book business influencers say this. Then, where are most of the books we read being sold? Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer of “1001 Ways to Market your Book…” and Dan Poy [...]

The Old Model vs. The New Model of On...

The Old Model vs. The New Model of Online Book Marketing
by Kathleen Gage Recently I surveyed a group of several hundred authors. “What’s your greatest challenge with marketing and selling your book(s)?” was the only question asked. The results were as follows: 38% knowledge 33% time 17% money 7% fear 5% other It’s not surprising knowledge ranked the highest with time a close s [...]

How to Sell Your Book to Libraries

How to Sell Your Book to Libraries
Nearly $2 billion worth of books are purchased by U.S. libraries each year. Shouldn’t you be tapping into this potentially lucrative market? Dana Lynn Smith, the Savvy Book Marketer, specializes in developing marketing plans for nonfiction books. She has a degree in marketing and 15 years of publishing experience. I highly recommend yo [...]

Introducing Visual Metaphors - ...

Introducing Visual Metaphors – A More Powerful Way To Sell
by Don Metznik What would it mean to your business or organization if you could instantly communicate your message in the most powerful way? This is the promise of the visual metaphor and its ability to: Reduce marketing costs Increase lead generation Reduce sales conversion time What is a Visual Metaphor? A visual metaphor is a superior c [...]

Amazon Bestseller Campaigns

Amazon Bestseller Campaigns
by Sandra Beckwith Several recent postings in writers’ forums asking about Amazon bestseller campaigns got me thinking. In one case, an author had heard about a program that would teach him how to do it, was intrigued by the concept, and wondered if anybody on the forum had purchased the package (at a cost of about $3,000!). In another case, [...]

Discussion Forum Etiquette - Pr...

Discussion Forum Etiquette – Promoting Your Book
by Dave Bricker These 10 tips on forum etiquette shared by Dave Bricker will make sure your comments in the LinkedIn groups work to set you apart as the trusted authority in your niche or the go to person in your genre. I’m glad to say he’s also in my LinkedIn Book Writing, Self-Publishing and Book Marketing group at www.bookcoac [...]

What’s Your Rush? A Lesson in B...

What’s Your Rush? A Lesson in Book Event Planning
I know Phil’s work as a book coach. He’s creative and tells a good story. You’ll love this one! Welcome to the Coach’s Corner! A man accompanies his pregnant wife to her doctor’s visit. She’s four months along and everything’s been going very well. The doctor announces a due date: March 21. “Aw, shucks,” says dad. “We were hoping for a Valen [...]

Promote Your Book and Your Message wi...

Promote Your Book and Your Message with Teleseminars
by D’vorah Lansky As an author, providing additional ways for your audience to connect with you and hear the message of your book will grow your business and increase your book sales. Teleseminars provide you with a platform to reach and connect with your audience. Teleseminars also provide you with the raw material to create additional books [...]

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