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Archived Judy's Favorite Book Coach Says | Archived Judy's Favorite Business Tips
The Business Tip of the Month - August 2006

"Write your Book's Sparkling Introduction"
Judy Cullins c. 2006

Why write an introduction? Nobody reads it anyhow. And dont you know why? Authors get windy and "I" centered in their long introductions. How boring. Your buyers want instead to know what you can do for them. So, in your new half page book introduction include these five parts.

-The hook. Ask a few questions where your audience is now with their challenges on your topic.

-The benefits. What will your book do for your readers? Only benfits sell. So include three to five in sentences here.

-Why you wrote the book. Just a few sentences.

-Include a sample of your chapter format. What is consistently inside each chapter? Tips, quotes, FACTS, or stories.

-Invite them in in a sentence or two.

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