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Archived Judy's Favorite Book Coach Says | Archived Judy's Favorite Business Tips
The Business Tip of the Month - February 2004

"Know Which Key Words Will Bring Targeted Visitors to your Web Site"
Judy Cullins c. 2004

Who helps you know this valuable information? One added value I give book and internet coaching clients is to know all the free ways to optimize your site for search engines - free.

Learn from coaching client Bill Quesnell, author of Minerals: The Essential Link to Health: Six Ways to Put the Mineral Team Back in Your Diet. You can receive his free ezine or reach him at
"Judy Cullins is a wealth of information--even key words for your site or articles to submit to promote your books or business. She sent me to to catapult hits and sales.

I made copies of my pages and underlined the words and phrases I could change to bring me the most targeted traffic.

I went to and downloaded their free Full Installation pack. The site has a simple tutorial and reviews their Frequently Asked Questions.

Their virus-protected download allows you to hook up with a particular search engine, Overture for example, and detect how many "hits" Overture has received for particular words and phrases over a set period of time.

Boy, was this a good learning experience. My site markets my book. Before I used, I used phrases like ‘prevent heart disease,’ ‘prevent cancer,’ ‘prevent stroke,’ and ‘prevent diabetes.’ throughout my site.

I typed in ‘prevent heart disease’ and goodkeyworeds informed me that phrase received only 162 "hits." Considerably smaller than 740 "hits" for ‘heart disease prevention.’ Yet, both of these were insignificant when compared to ‘heart disease,’ which produced 32,143 "hits."

Now I know which words people type into their search engines to get their health information on the web."

In essence the program serves as a self-correction tool. You quickly realize which of your candidates for key words are lousy ones. Wherever I have ‘prevent heart disease’ in my web pages, I do not tag the entire phrase; I tag ‘heart disease’ to maximize the number of visits to my site and hence sales.

Bill, like myself learned the value of key words that get a lot of hits and we all need to be creative and apply potential customer's input to get out Web site up to the Top-Ten in our field.
(c)2008 Skills Unlimited Publishing.