Maybe you didn’t know the importance of a sales letter for each ebook you want to sell at your site. And yes, you want to sell at your site! This was a first lesson I discovered when I put up my first book coaching website 13 years ago.
With just lists, and not a sales letter for each ebook or service, you will leave your potential customers bored, uninspired, and without enough compelling information to make that decision to buy. Your precious visitors will leave your site in a minute, never to return. You will be left with no sales announced in your inbox - and that’s a bummer after all the work you’ve done.
Eight Sales Letter Tips That Guarantee Buyers
1. Place a headline at the very top of your letter that contains top long-tail keywords in it.
For example on my ebook writing a book page, we used “Tips to Write a Book Fast” at the top. (‘tips to write a book’ = keyword).
Often overlooked, you need to get a list going from Google’s free keyword tool. Or, you can get a little coaching help from an SEO professional.
2. Start the Letter with a Headline with Benefits.
Example: For my book “10 Non-techie Ways to Market your Book Online” I used this headline at the top. “How to Market Your eBook and Sell Online.”
For article marketing, you could use this headline: “Quadruple your Traffic, Reach your Target Audience, and Build your Business with Free Article Marketing.” Use a large Times Roman font for the headline and for easy reading, use Arial font in size 12 for the copy below.
Bookcoach Tip: Review and update your keywords often to meet the requirements of low competition, nice keywords that bring more of your audience to you.
3. Add the Top Five Benefits of your Product or Service in Bullet Form.
To define your top benefits start with a list of problems your client or customer wants solutions for. If your audience has a child suffering bad grades with dyslexia, add this benefit phrase to you list:
*Replace bad grades and low self-esteem with dyslexia natural solutions.
*Feel confident your child can read well with these 5 steps.
More Examples: Get jump out of bed energy; Save time or money; Build business profits; Create better relationships.
These will need some specific details too.
Include features of your product too, but know its benefits that sell; features describe or explain. Features include stories, tips, case studies, quotes, steps, and number of pages in a book.
4. Address your Buyer’s Resistance.
Develop a story that includes your audience’s problems - where they are now. This connects with their emotions, and most sales are emotional. What will they feel like after they use your product or service?
Example. On eBook Writing…
Many people don’t write an ebook because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren’t writers. One by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message that will make the world a better place. You show them how they can become an excellent author and make their books more marketable, while building their writing skills and profits.
5. Sprinkle Reader Testimonials Throughout your Sales Letter.
Web visitors are more pulled to buy when they think other people have already. If these people are happy and have shown it with a strong testimonial or review for your product or service, your web visitor will be too.
Include testimonials and reviews from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. A photo plus the blurb adds power.
6. Convert more ebook sales with a focus on what you are selling.
Don’t give your web sales page visitor distractions like a link to your table of contents. Keep them focused on your one big outcome! To sell your book. You don’t want them to click to any other page at all! Keep them hooked all the way with benefit driven headings to the final “buy” button.
7. Convert more ebook sales with a short video on your sales page.
Videos improve conversions. However, it’s best to host the video yourself on your site. Too often, I see YouTube videos being used on sales pages - a big mistake. With YouTube, your visitor can click and go to the YouTube and totally leave your sales page. Don’t let this happen. You want your visitor completely focused on your offer.
As a long-time book coach, I see this happen with emerging authors who somehow got it into their head to show all. You just want to tease with emotional feeling and visual results. What will your readers take away from your ebook?
Remember, when your visitors stay longer, your bounce rate goes down and you have a real chance of converting their visits into sales. Your blog can also feature your annotated book review to hook readers over to your book sales page.
Make sure your website sells you and your products or services.
8. End your Sales Letter with Your 100% Money-Back Guarantee.
“This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don’t work for you within 60 days, we’ll cheerfully refund your money, and you can keep the product too!”
This one step guarantees people will trust your book as the book for them! You need to establish credibility and trust online when you promote content readers to your web sales pages.
What’s the Next Step?
This information is good for your website, but remember the Big 3 Marketing Machine must include online promotion to your free blog or website subscription so you visitors will opt-in and eventually buy from you. This email list is the key to the gold - how you can sell effectively over time.
Please leave your questions here, and I will answer them.
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