Book Coach Says ...
Welcome to The Book Coach Says. . .
Writing/Publishing/Promoting Your Books and Related Products
Electronic Newsletter. It will come your way each month as
my way of staying in touch. It brings how-to articles, tips,
quotes, frequently asked questions and information about
In This Issue
- Sell More Books with Networking
- Upcoming Seminars/San Diego
- Upcoming Seminars
- Special Offer
Sell More Books With
Networking works! It's natural, easy, friendly, and
brings continuous business and profits. Whether you want to
sell your book to people in a group, individuals, agents,
publishers, bookstores, or librarians, you need to deliver
your message in catchy "sound bytes" with benefits galore
and why they should buy your gem instead of someone
The 30 Second Tell and Sell
Start with the title, your audience, two or three
My example: Want more passion? Passion At Any Age defies
depression. Like chocolate kisses, it brings readers
enthusiasm, vibrant health and more love than they ever
dreamed of. If you liked the Artist's Way, you'll love
If you have more time, continue to tell: The best thing
about my book, product are. . . (in ten words or less)
My example: Passion's practical and spiritual how to's
bring you Jane Fonda's energy, Deepak Chopra's prosperity
and the Dali Lama's love and wisdom.
Networking Do's and
Talk to people everywhere. In your dentist office, to the
staff in store, your neighbors, your postal carrier. On
vacation in Hawaii, Bill Quesnell, author of Minerals: The
Essential Link to Health, sold books while shopping!
Draw the other person out with questions. Find out their
interests, and what they are passionate about before you
"pitch." Make them comfortable. Be a giver, not a taker.
Stay in touch with interesting people you meet. Always
exchange cards, email and web addresses. It takes two to
make a connection.
Coming Next Issue Networking through Linking Web
When is the best time you should write your book's tell
and sell? The first 10 correct responders will receive by
email the full special report "Sell More Books With
Want more free information? We add new tips and articles
to our website monthly. This month see Marcia Yudkin's
article on our website
Want great marketing tips? See Marcia Yudkin's article
"Get Your Book Into the News" at our site at
Are you a professional speaker and want to take your
talents to the next level? See Coach Central information our
Web site http://www.lifeskillscoaching.com under Book
Upcoming Seminars in San
Seven Sure-Fire Ways to Sell More Books Than You Ever
Meets at 8450 La Mesa Blvd. from 1:00-3:00PM. $5 materials.
Just show up or call me at 619/466-0622.
June 20-July 25 and Sept. 5-Nov. 21
How to Write Your Book Fast. Meets at 8450 La Mesa Blvd.
from 1:15-4:15PM. $4 materials. Ongoing free editing,
fast-forward technique to write chapters, publishing and
marketing help. Just show up or call me at 619/466-0622.
How to Speak Like A Pro Teleclass 4-5PM. Contact Sandra
Schrift at 619/688-9467 to receive the bridge line to this
free event. Speakers University teleclasses. Contact
Special Offer (order by August
Want to write faster and sell more? Try book coaching.
Ten clients published with me in 1999. Special July/August
offer is $60 for one 40 minute session. Must be booked and
prepaid by July 8. Master/Visa accepted. See my article
about how I work on my Web site
About the Author
Judy Cullins, M.A. has written and sold over 20 self-help
and writing books. Her 20 years of experience as a teacher,
speaker, coach, and monthly online column Passionate Living
for the San Diego Senior News Magazine
(www.sandiegoseniornews.com) give Judy the expertise to help
writers with their next step in book writing, publishing, or
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