Create exuberant health, a life
of purpose, free of stress, and great relationships through
coaching, programs and books.
Manifest a More Abundant,
Healthy and Joyful Life Through Coaching
Need a Passionate Speaker for your
Send your questions and suggestions
to [email protected]
7000 Melody Lane
La Mesa, CA 91942
to The Book Coach Says
Writing/Publishing/Promoting Your Books
New Subscribers receive two free e-special reports:
"Fourteen Tips to Get Started Writing Your Book" and "How To
Write A Power Press Release"
What Makes One Book Outsell Another?
- What Makes One Book Out Sell Another?
- Special Offer
Get Your Name In Print/Give a writing or book
marketing tip for this Enewsletter.
- Non-fiction books are 90% of total book sales. It
makes sense to write and market non-fiction first. You
can use your profits to partially finance a fiction
- Mini books in any format, like eBooks, booklets,
guides or special reports are faster, easier, and cheaper
to write than full length books of 100-300 pages. The can
be as short as five pages (special reports), to eBooks
that can be 5-120pages (even longer)..
- Women buy far more books than men, about 75%. If your
message benefits women, you'll do well in sales. If it's
a book your audience needs, it will sell more. It's best
to see the need and fill it rather than have an
idea&emdash;then look for an audience.
- Image is almost everything. Choose your title with
care. Your front cover and title have around four seconds
to impress your potential buyer. Be clear, use metaphor
and make sure your visuals connect to your title. .
Elicit an emotion by your title words (preferably 5-7
words). What solutions and results does your book
promise? Go directly to my Web site
www.lifeskillscoaching.com and click Write Like A Pro to
read Titles Sell Books.
- Expand your book into a series. Think of the huge
success of the Chicken Soup Series. They have one cover
for all the titles. The latest count is 12 million. Think
of spin-off products that relate to your book. Some
people prefer to learn by listening so the cassette or
CD-ROM. I recently bought a serial eBook and loved
getting two chapters a week&emdash;so easy to digest.
These formats can actually help you sell more books.
Other spin-offs include coaching, consulting, speaking,
seminars, columns, or videos.
- Impress your potential buyer within eight seconds
with your back cover copy. At the top put your headliner.
It must hook your readers, stir up their emotions, hit
their desire. What benefits does your book offer? How to
get more money, heart-centered relationships, more fame,
more health? Include from 3-5 bullets of benefits, what
your book promises its readers.
- Create your written marketing plan before you finish
chapter one. This plan covers your first year's launch
period and lifetime plan. You'll want to market at least
one year. Inexperienced authors wait until publication
and lose a great deal of sales. Your plan could include
how many books you want to sell, your 30 second tell and
sell, book reviews, news releases, the articles to market
your book, the book signings, talks, electronic
newsletters, and a book Web site. Without a written plan,
an author creates vague results. Want help? Go to How to
Write and Sell Your Book Fast Kit under products on my
- Put as much time into marketing as you did the
writing of your book. Your goal is to have people read
and learn from your unique message. Why plant a garden if
you don't harvest it? John Kremer, book marketing guru,
and author of 1001 Ways to Market Your Book, says to do
five things each day. Five calls, five press releases,
five web contacts or a combination of tasks.
- Include web marketing to sell more books. While you
can sell your books on other peoples site, you eventually
will want your own. An author without a Web site is like
a person without a name. Your site can contain book
reviews, testimonials, excerpts and discussion boards. I
recommend www.FiveStarWebDesign.com created by Leva Duell
of Carlsbad, California. This site is full of tips, free
articles to help you create an irresistible Web site that
keeps buyers coming back.
In 50 words or less, give your tip and your contact
information. I will choose a guest tip each month. Submit to
[email protected] Mention it is a guest tip.
Authors, speakers, and coaches need a Web site. If you
want an excellent Webmaster, contact Leva Duell at
www.FiveStarWebDesign.com. If you're not quite ready, take
her $39.00 seminar sponsored by the Learning Annex called
How To Design A User-Friendly Web Site. It meets November 19
or December 20 from 6:30-9:30PM. Leva says "Forget fancy
bells and whistles, focus on creating a Web site that
generates sales." Create fast-loading,
easy-to-read-and-navigate, interactive Web pages. Get
visitors to click on your links. Make it easy for them to
buy from you. Numerous handouts! Bring your questions,
ideas, and rough drafts. Call 760/944-7970 for more
information or call The Annex at 619/544-9700 for course
About the author
Judy Cullins, M.A. has written over 20 self-help and
writing/marketing books and special reports selling over
85,000 copies. Her experience over the past 20 years
includes speaking and book coaching, giving over 80 writing
and book marketing seminars a year, and producing 10
published clients in 1999.
Copyright 2000. This content may be forward in full with
author's name and contact numbers.
Please send your comments about this Ezine to
"Any Journey is Easier With
Judy Cullins, M.A.
Ten Coaching Clients Published with me in 1999!
Subscribe to our
LIFE SKILLS FOR
To subscribe, simply email [email protected]
SUBSCRIBE LIFESKILLS FOR
YOU in the subject and
your name and email in the