Do You Want To Create A Hot Platform For Yourself?|
Tips & Strategies To Build A Powerful Platform
A HOT Platform Helps You To:
Close Deals! Get The Account!
Lock In The Six-Figure Book Deal!
Powerful Platform Checklist Follows Below.
What is a Platform?
Platform is everything that you bring to the table. A Platform,
of course, is similar to branding but it is a step beyond. A Platform
is being developed and accomplished in many areas. It is similar
to the spokes in a wheel, each one is separate yet each one is important
to the whole. The more powerful the spokes, the more powerful the
So if we think of a Platform as the entire wheel, we have many
spokes in the wheel that make a platform possible.
A Platform is what makes the difference between getting the six
figure advance or getting the account or closing the deal.
How will a Platform help us?
A Platform is a convincer. It removes the doubt in anyone's mind
that you are the best choice for whatever it is-the speaking event,
the keynote address, the consulting gig, the book deal. It's about
creating certainty that you are indeed the best possible choice,
supported by evidence
and this evidence is what we call your Platform that is, the spokes
in your wheel.
A Platform allows you to stand above the rest-to be seen above
the crowd. It allows you to rise to the top.
A Platform creates enhanced interest in you are and who your business
is and what you do as a whole.
A Platform makes you THE CHOICE. Not only one of the choices, but
A Platform is also a reward. A reward for years of hard work and
dedication. Is it not easy to build a ezine list of 10,000 subscribers,
it takes time and hard work to do this. Was bringing your website
to the level of receiving 25,000 hits per month easy, no, it took
lots of development,
dedication, and of course, investment dollars. A Platform is the
reward for getting up early and working on articles or your website.
A Platform is the reward for going the extra mile each and every
A Platform is your life on paper. If I did not call this a Platform,
I would call it Welcome To My World.
I think many people have certain basic elements of the platform
already and will need to build up in the other spokes or areas of
a Platform. Our Teleseminars are designed to help you create a platform,
to help you learn important skills and obtain access to experts
who can help you.
Platform Check List:
1. Are you the author or co-author of books and articles. The more
books and the more articles the better. E-books count also and are
relatively easy to create.
2. Have you developed any products such as audiocassette series,
video series, internet courses, any innovative products that you
have developed to help your industry?
3. Are your books and articles appearing in other countries, translated
to different languages?
4. Do you have speaking engagements? Did you address large audience
or companies with names people would recognize? Have you done an
impressive number of speaking engagements? Have you spoken outside
of the country? Were you a keynote presenter?
5. Did you contribute your industry or achieve or breakthroughs?
Have you received awards or recognition. Did you develop new business
processes that enhanced your industry?
6. Have you achieved Expert Status on in the media, including TV,
radio and print? Have you appeared on national TV, had article written
about you. Have you received media coverage in any other country?
7. Have you toured the country promoting your book? How many cities
did you go through, how many interviews did you do, where did you
speak, where did you hold book signings, did you sell an impressive
amount of books?
8. Have you hosted or co-hosted a radio show, or have been a regular
guest? Do you have your own show, internet shows are easy ways to
9. Do you have endorsements or testimonials from industry leaders?
10. Did your book make it to any best sellers lists? Did it receive
11. Are any companies offering your book or products to their staff?
Or is your work distributed throughout any organizations? And if
so, how many companies, employees and people did you reach?
12. Was your book featured in any magazines? Or excerpted for any
periodicals. Did you write any professional articles that appeared
in important industry journals?
13. Do you have an ezine? How many subscribers?
14. Do you lead a discussion group via your ezine or on the web?
Do you have a source of dedicated listeners or subscribers?
15. Do you have a mailing list? How many people on your list?
16 Are you conducting Teleseminars for your industry? How many
callers do you have? Who have your interviewed? What topics did
17. Your credentials? If you have them, they are part of your platform
however, notice this is the last question I am asking you? This
is because in certain areas and of course, this is not medicine
etc., professional experience and accomplishments give you lots
of "credentials". However, if
you can get your credentials - go for it as they only add to your
Do you need a team of professionals to build your Platform? Of
course! Always surround yourself with brilliance. Plus, learn all
you can about your website, copyrighting, ezines etc. so you know
how to do these things yourself. And when choosing an expert to
help you always apply good judgment and be sure you understand the
agreement in advance, go over the fees involved, be sure the expert
understands your objectives and you understand what the expert can
How long does it take to build a Platform? Since a Platform is
your accomplishments, it takes time to create a powerful Platform.
However, NOW is an excellent time to examine your Platform and learn,
start and/or continue building your Platform over time.
* * *
Annie Jennings PR is a top national publicist. Get your free "How
To Create A Powerful Platform" audiocassette at http://www.anniejenningspr.com/platform.htm.
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