Judy
Home Book Publishing and Promotion Teleclasses Free Book Writing and Marketing Articles Book, Web and Business Seminars eBooks for web copywriting and book promotion Book and Web Coaching Information Web Site Marketing and Sales Copy Solutions Why Choose Judy Cullins for Coaching Book Coaching Packages Testimonials about Judy Cullins' Book Coaching Judy Cullins' Clients Useful Links Archived eZines of The Book Coach Says... The Book Coach Says... FREE eZine The Business Tip of the Monthine Archived eZines of The Business Tip of the Month Special Offers Discounts of the Month Speakers and Coaches Corner Contact Us Opt into our mailings Opt out of our mailings Home
Do You Want To Create A Hot Platform For Yourself?
Tips & Strategies To Build A Powerful Platform

A HOT Platform Helps You To:

Close Deals! Get The Account!
Lock In The Six-Figure Book Deal!

Powerful Platform Checklist Follows Below.

What is a Platform?

Platform is everything that you bring to the table. A Platform, of course, is similar to branding but it is a step beyond. A Platform is being developed and accomplished in many areas. It is similar to the spokes in a wheel, each one is separate yet each one is important to the whole. The more powerful the spokes, the more powerful the wheel.

So if we think of a Platform as the entire wheel, we have many spokes in the wheel that make a platform possible.

A Platform is what makes the difference between getting the six figure advance or getting the account or closing the deal.

How will a Platform help us?

A Platform is a convincer. It removes the doubt in anyone's mind that you are the best choice for whatever it is-the speaking event, the keynote address, the consulting gig, the book deal. It's about creating certainty that you are indeed the best possible choice, supported by evidence
and this evidence is what we call your Platform that is, the spokes in your wheel.

A Platform allows you to stand above the rest-to be seen above the crowd. It allows you to rise to the top.

A Platform creates enhanced interest in you are and who your business is and what you do as a whole.

A Platform makes you THE CHOICE. Not only one of the choices, but THE CHOICE.

A Platform is also a reward. A reward for years of hard work and dedication. Is it not easy to build a ezine list of 10,000 subscribers, it takes time and hard work to do this. Was bringing your website to the level of receiving 25,000 hits per month easy, no, it took lots of development,
dedication, and of course, investment dollars. A Platform is the reward for getting up early and working on articles or your website. A Platform is the reward for going the extra mile each and every day.

A Platform is your life on paper. If I did not call this a Platform, I would call it Welcome To My World.

I think many people have certain basic elements of the platform already and will need to build up in the other spokes or areas of a Platform. Our Teleseminars are designed to help you create a platform, to help you learn important skills and obtain access to experts who can help you.

Platform Check List:

1. Are you the author or co-author of books and articles. The more books and the more articles the better. E-books count also and are relatively easy to create.

2. Have you developed any products such as audiocassette series, video series, internet courses, any innovative products that you have developed to help your industry?

3. Are your books and articles appearing in other countries, translated to different languages?

4. Do you have speaking engagements? Did you address large audience or companies with names people would recognize? Have you done an impressive number of speaking engagements? Have you spoken outside of the country? Were you a keynote presenter?

5. Did you contribute your industry or achieve or breakthroughs? Have you received awards or recognition. Did you develop new business processes that enhanced your industry?

6. Have you achieved Expert Status on in the media, including TV, radio and print? Have you appeared on national TV, had article written about you. Have you received media coverage in any other country?

7. Have you toured the country promoting your book? How many cities did you go through, how many interviews did you do, where did you speak, where did you hold book signings, did you sell an impressive amount of books?

8. Have you hosted or co-hosted a radio show, or have been a regular guest? Do you have your own show, internet shows are easy ways to get started!

9. Do you have endorsements or testimonials from industry leaders?

10. Did your book make it to any best sellers lists? Did it receive any awards?

11. Are any companies offering your book or products to their staff? Or is your work distributed throughout any organizations? And if so, how many companies, employees and people did you reach?

12. Was your book featured in any magazines? Or excerpted for any periodicals. Did you write any professional articles that appeared in important industry journals?

13. Do you have an ezine? How many subscribers?

14. Do you lead a discussion group via your ezine or on the web? Do you have a source of dedicated listeners or subscribers?

15. Do you have a mailing list? How many people on your list?

16 Are you conducting Teleseminars for your industry? How many callers do you have? Who have your interviewed? What topics did you cover?

17. Your credentials? If you have them, they are part of your platform however, notice this is the last question I am asking you? This is because in certain areas and of course, this is not medicine etc., professional experience and accomplishments give you lots of "credentials". However, if
you can get your credentials - go for it as they only add to your Platform!

Do you need a team of professionals to build your Platform? Of course! Always surround yourself with brilliance. Plus, learn all you can about your website, copyrighting, ezines etc. so you know how to do these things yourself. And when choosing an expert to help you always apply good judgment and be sure you understand the agreement in advance, go over the fees involved, be sure the expert understands your objectives and you understand what the expert can deliver.

How long does it take to build a Platform? Since a Platform is your accomplishments, it takes time to create a powerful Platform. However, NOW is an excellent time to examine your Platform and learn, start and/or continue building your Platform over time.

* * *
Annie Jennings PR is a top national publicist. Get your free "How To Create A Powerful Platform" audiocassette at http://www.anniejenningspr.com/platform.htm. Over 7500 authors and experts are signed up with Annie Jennings PR! If you would like us to CALL YOU with top national media
opportunities, fill out our expert info form at http://www.anniejenningspr.com/experts.htm

END
 
Subscribe to "The Book Coach Says...", "The Business Tip of the Month" or just get Special Offers in your eMail
"This monthly ezine is chocked full of helpful articles, tips and resources on how to write, finish, publish and market your book. Definitely worth your time" says Dan Poynter, self-publishing guru...
Your Name: *Optional
Your eMail: *Required
Select an option (Opt out at any time: www.bookcoaching.com/opt-out.shtml)
Coach Says   |  Tip   |  Both   |  Offers only
         Special Offers included in subscriptions

Please bookmark (CTRL+D) our site, we update weekly!

Home | Teleclasses | Free Articles | Seminars | Products
Book Coaching Info | Web Marketing Info | Why Choose Judy Cullins?
Coaching Packages | "The Business Tip of the Month" Free eZine
Archived "The Business Tip of the Month" eZines | Archived "The Book Coach Says ..." eZines | "The Book Coach Says..." Free eZine | Need a Speaker? | Published Clients | Special Offers | Discounts Of The Month | Useful Links | ContactUs | OptIn | Opt Out | Home


Judy Cullins, M.A. - [email protected]
7000 Melody Lane - La Mesa, CA 91942 - Phone:(619) 466-0622 - Orders: 866/200-9743
Webmaster: Alfred "Ace" Laue.
2002, 2003, 2004 Skills Unlimited Publishing. All Rights Reserved.