Book Promotion Myth -- The Best Place to Sell Books is a Book Store
Judy Cullins c. 2004
When authors think of their audience buying books they think of
bookstores. This myth sends authors taking the long, arduous road
to seeking out an agent, a publisher, hoping their book will become
a best seller. It won't. Why?
Because you are not famous, your publishing support amounts only
to a three-month book tour, billed against your sales. Your book's
shelf life at Barnes and Noble or other brick and mortar bookstores
is about three months too. And, you the author must promote it full
time to receive less than 50% of the profits.
Another reason bookstores disappoint the author is that most people
go into the store to browse. They want fiction, some non-fiction,
but they aren't sure what. If your book is shelved among more popular
authors, potential buyers will pass it by for the well-known name.
Marketing guru, John Kremer, author of "1001 Ways to Market
Your Book" says "I'm glad I don't rely on retail "brick
and mortar" bookstore sales for my income, but it will be nice
to add that icing on the cake into my cash flow again."
Before his updated version this year, in three years, John has
sold 45,000 copies of his book. He is a marketer par excellence.
He uses non-traditional marketing strategies; his web site, his
ezine which offers tips, products and seminars, specialty stores,
foreign markets, libraries, and back of the room sales from speaking
Because John is a recognized name, he gets a lot of shelf space
in the bookstore--cover side out. For your lesser-known book, only
your spine will show and after three months of initial placement,
your book will fade away unless you put on your promotion hat to
get customers to the store.
In one book coaching session, a new client thought he wanted to
sell to the bookstores. I asked him who was his particular audience.
He said business people. What kind of business people? Do these
people go to the "brick and mortar" bookstore for a business
book? Or, will they be more likely to subscribe to online business
ezines or visit a business Web site for specific kinds of business
Your book coach knows that online promotion is the cheapest, easiest,
and most profitable way to sell books.
DID YOU KNOW?
*Seventy percent of US adults haven't been in a bookstore for the
last 5 years.
*Bookstores sell only 45% of all books sold.
*Bookstores return non-sold books to the author-think of the Starbucks
people dripping their coffee and scone on your book.
*Bookstores will take 90 days, even a year or more to pay you for
your total book sales.
*Bookstores only order two or three copies at a time because of
limited shelf space.
*Bookstores buy only from a distributor or wholesaler.
Why the big push to get a wholesale or distributor and get into
These people represent so many other authors don't you wonder how
much attention your book will receive? They exact healthy fees,
around 55%. That leaves a small profit for the author, and remember,
bookstores, distributors and wholesalers don't promote your book!
After her distributor went belly up and she lost $160,000, one
author said she would rather have more control over her priceless
products. She distributes them all herself now through various venues
that suit her personality.
Authors spend a lot of time and money chasing the improbable, when
the "golden egg" of self-publishing and self-promotion
is right in front of them. In my opinion, I'd sell my books everywhere
except the brick and mortar bookstore!
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com