Do This One Thing to Create a Powerful Product-Selling Web Site
Judy Cullins c. 2004
Spend time planning your Web site. Before you design a page or
write a word, get a visual, and mental picture of your preferred
audience. Your visitors will spend up to 10 seconds on your home
page, so plan accordingly.
Draw your specific audience's attention with compelling headings
that include benefits that will solve their problems.
1. Define your preferred audience. Picture them as you create your
home page. Create an audience profile including their special needs
and concerns. Make sure your Web site solves their problem, and
it has a lot of information that will help your visitors.
2. Make your home page simple and easy to read so it will load
fast and not make potential customers wait. Include benefits and
a few testimonials. Forget the large photos or spinning and flashing
signs that distract. Put navigation bars (topics of other pages)
on the side or top to lead your visitors to different pages. You
may name them: seminars, teleclasses, free articles, archived past
eMagazines, products page, testimonials, and how to order page.
3. Send an email survey to your potential buyers to skyrocket your
Web sales. Ask them, which titles and benefits would make you want
to buy? If you have a service, ask them what the number one question
they have about Web marketing is. From their feedback, make every
word count on every Web page. Dramatic headlines with specific benefits
lure visitors to read, then buy.
One author changed his copy from "Money-Saving tips on Car
Buying, Leasing, Repairs and Insurance Reduction Tips" to "How
to Buy a Car at $50 Over Dealer Cost." He discovered why his
surveyed customers bought it. More of them wanted to buy a new car
far more than the other benefits he offered. When he changed the
title, sales increased by over 300% in 48 hours.
4. Put a sales letter on your home page aimed at your major product
or service. Some experts write very long ones, others, like myself,
write short copy. Check and test every part, every navigation bar,
and every link to see how it works. If you are selling a product
or service, test your headline and your copy.
Replace dull copy with passionate testimonials, even for your ezine.
Be sure to research and include everything that will make your home
page sing. Check out the site www.stopyourdivorce.com. Only one
sales letter sold $300,000 in books this last year.
5. Check out all the rest of your site. A good tweak before your
guests arrive will bring you many more positive results. Check your
headlines. Do they lead to a motivating story, rather than right
to your products?
Check your offer. Did you include a free bonus report? Check your
prices. Low cost isn't always best. Let your products reflect your
professional status. Check your layout--how you lead the prospect
to your order page. Check your ordering process. Will your orders
come back with proper information on them? You may also want to
test the use of color, type style, and copy.
In fact, test everything you put out to your Web site visitor.
Friends and associates can be your friendly sounding board.
6. Include a lot of content, and make it easy to reach. Your visitor
should be able to click and receive your "gold" in seconds.
At the end of each free article your offer include a link to your
products, teleclasses, or services page. Each article may steer
your visitor to a different place.
7. Don't worry about being high in the search engines. Just create
a user-friendly, easy to navigate, site with meaningful content
and submit it manually to the search engines. You can get a list
of submission links at http://www.bytesworth.com/submit_urls.asp.
You don't need thousands of hits a day on your Web site. When you
plan and test your Web site content, you will bring qualified, targeted,
For more information about web sites, the Internet, and copywriting click here.
If you would like to receive updates and information about Judy Cullins' Free Articles or other online publications, please subscribe below:
Note: You may Freely publish any of my articles as long as you include the signature box below.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com