If you Sell a Product, Use Online Marketing, Part 1
Judy Cullins c. 2003
When you offer your products via an email campaign to get people
to visit your Web site, you reap many rewards--you create more profit,
spend a lot less time promoting and marketing, and get to be known
as the leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal
list. You don't need a lot of Web pages. You need a home page with
benefit-driven links to your product sales letter. From your sales
letter, you need a link to a secure place to order such as ClickBank.com
or PayPal.com. That's only three sections of possibly 10 pages.
Most Web people would charge about $600 for this service. (Be sure
to write your home page and sales pages first before you contact
a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends
and associates. Answer these questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my product or service?
Think what you can offer that's different and better than your
competiton.If you said, "I'm the one who can help you make
your book dream a reality--faster, cheaper, and easier." that
would set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you write
a single chapter with the essential "Seven Hot-Selling Points."
-Write each chapter fast, more focused, clear, compelling, and
with less edits with the "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your Free articles
and tips, they will become aware of the products you offer, because
at the end of each article will be a link straight to your products
sales message and order page.
They may not buy the first time, the second or even third time,
but if you keep your site updated with new information every few
weeks and mark your site that you have done so, your visitors will
keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
Email promotion is by far the easiest and most successful of all promotion.
When you entice your different email groups with a testimonial or a bonus report,
they will gladly leave their email address. Then, you will be able to continue
to stay in touch with them, month after month, year after year. Allow them to
download by autoresponder a Free article related to your product.
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the many
non-techie ways to get people to visit you. After collecting email
addresses from the people you meet online or offline, send periodic
messages to them, including Free articles.
You will attract thousands, even hundreds of thousands of your
targeted audience from all over the world. Your ezine or teleclasses
can connect with people outside your area because your subscribers
or participants think so much of you that they forward the good
news to their friends and associates.
Because your Web site attracts only targeted buyers this translates
to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking
groups or other business ventures. A Web site makes you even more
respected. Business people expect you to have a Web site because
1) your Web site represents you, your service and products. 2) they
love the convenience and speed of Online information and ordering.
In addition to your Web site, increase your sales channels to include
office promotion such as post cards, talks, teleclasses, or radio
interviews. Offer a Free 800 telephone number for orders. For your
site, include a "How to Contact Us" section. Put it at
the top of your ezine.One disappointed reader of my ezine wanted
my local telephone number listed beside my Free 800 one. Include
contact information in your signature file at the bottom of all
emails you send out. Include it in your order pages your sales letters
connect to. Always make it easy for people to connect, and eventually
If you are like me, you will enjoy keeping track of your increasing
sales each month. You will enjoy staying in touch with your potential
buyers. People Online are hungry for your information and product.Take
the easy promotion road and use Online today.
For more information about business entrepreneurship and web marketing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com