If you Sell a Product, Use Online Marketing, Part 2
Judy Cullins c. 2003
When you offer your products via an email campaign to get people
to visit your Web site, or sell direct through email, you reap many
rewards--you create more profit, spend a lot less time promoting
and marketing, and get to be known as the leader in your field.
1. Offer improved customer service and support.
All new subscribers to my ezine get 2 Free special bonus reports.
I receive their email address. I keep these in a file and follow
up every few months with an email "thank you" gifting
them with a Free special report or Free email answer to one question.
Customers love a Freebie, and they will connect my name with any
future purchase they need to make.
For coaching services, I send out a note periodically that includes
all the extras I offer.My clients give me the testimonials that
remind me of those extras, making it easy to relate.
2. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar
store front would.Think of the rent, the gas you save! Online services
cost just a little:Web hosting, Web maintenance, and an email server
are a few. Since Online marketing is far easier, you'll need only
a part time computer or virtual assistant. Reduced costs = less
business expenses. And, you will spend less time and money to reap
bigger profits because your target market is all Online business
3. Reduce your time in the office.
It's far easier and faster to use email than phones or faxes. You
don't have to have expensive and time-costing lunches with associates,
because you can email at your convenience. And, it's all in writing.
My promotion time is now only 6-9 hours a week after one year of
foundation set up.
4. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead.
When you self-publish eBooks or other information products you won't
have to spend time or money on postage, packaging, or mailing. You
don't spend money on printing yielding much more profit as well
as reduced expenses.
When you apply Online promotion such as submitting Free articles
to ePublishers who are crying for them, you spend around an hour
or so on each article that can be recycled many times. The actual
time of sending it out is a few minutes.
Even if you need to mail your product, you still will have to spend
less time and money.
Using email to offer and sell your products reduces your dependence
on other sales channels such as the brick and mortar stores, traveling
to give talks, and writing "round file" press releases.
When you market Online, you eliminate the middle man who can take
a hefty percentage of your profit--up to 90%.
My motto is: If someone else who takes a commission can't sell
at least 10 times as many products as I can, I don't need them."
5. Reduce your marketing time because email communication is short,
fast, and gets to the point quickly.
You don't have to spend time buying stamps, logos, special envelopes
and stationery. You do need to keep track of every customer, subscriber
and Web visitor. Be alert to collect every person's email address
when you meet and greet. Place each one in a categorized file, so
you can laser target messages to one audience at a time.
If you sell books on your Web site, you can look like Barnes and
Noble reaching thousands, even tens of thousands each day. Your
visitor will have an easier time to find your product because you
offer only a few on your site.
If you are like me, you will enjoy keeping track of your increasing
sales each month. You will enjoy staying in touch with your potential
buyers. People Online are hungry for your information and product..
Put your effort into Online marketing and win!
For more information about business entrepreneurship and web marketing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com