Publishing Your BookWhat Way is Best For You? - Part 2
Judy Cullins c. 2004
Your print or ebook is nearly finished. You wonder if you should
try to get an agent to represent you to the publisher. Maybe you've
already sent out your query letter to some agents. You dream how
great it would be to be taken under the publisher's wings.
You've already read about what traditional publishers can and can't
do for you. Now is a time for self-publishers who want a print book
to check out Print On Demand or Print Quantity Needed.
On Print Books--Print on Demand Two Ways
1. Hire the Publisher/Printer yourself to just print your book
from your word file. In Print Quantity Needed such as www.daharts.com
(similar to POD) you keep all of your book's rights. This method
helps you make much more profit from your effort and you will get
your book out to the buyers so much faster, making faster profits.
2. Hire Full-Service Print on Demand Publisher/Printers who each
charge you an up front fee to set up. They too take your word files
and put into Portable Document Format.
The downside? Check to see if you need these services. You don't
need an ISBN # if you sell from your own web site. The biggest down
to me is no control over my book. Here, you must buy back each book
from the printer/publisher at a wholesale price--almost half of
what you will sell it for. So, your profits are limited.
List of POD Publishers to Investigate
2. www.IUniverse.com 877-823-9235
3. www.XLibris.com 888-795-4274
4. www.pagefreeepublishing.com 88-707-7634
5. www.infinitypublishing.com 877-289-2665
These companies do not offer a good promotion plan. If you want
to sell online, you'll have hundreds of thousands of eager book
buyers ready to buy when you apply the number one, free way to promote
your book--submitting articles to opt-in ezines and web sites. Contact
a reliable book coach for this information.
If you sell your book as an eBook on your Web site or link it to
other publishing web sites, you will make 100% of the profit.
FACT: In traditional publishing for print books, you must get a
distributor, and a wholesaler to get brick and mortar bookstores
to carry your book. The bookstore gets a percentage too. Maybe these
costs will add up to 85%! What's left for the author, the one who
wants to make a difference in people's lives?
Is there a drawback to self-publishing?
If you print it, you must pay for the printing yourself, but remember
that could be as low as $300 for 50 plus books. Print on Demand
and Print Quantity Needed print short runs from five to 500. Depending
on how many that could run from $2-$5 for a book you can sell for
$15. You'll only have to make a small investment, you won't have
a huge inventory, and you can apply your extra cash to book promotion,
the most important part of the book's journey.
If you write an eBook, here are some of the benefits:
Why Write an eBook Fast?
Make all the money, can make ongoing, passive profits
for life, spend much less time writing and promoting, retain total
control, share your unique, important message with 1000's daily,
build your client base and credibility, reach your target audience
easily and distribute yourself, spend less money and have more cash
flow, finish your book within 30 days, make ongoing passive profits
for life, can update your book when it needs it, become the expert
in your field, gain trust, credibility and friends.
More benefits: you don't have printing or inventory costs, can
use word in 8 ½ by 11 format and PDF, don't have to travel,
don't have to tell or sell, don't have to package and mail books,
distribute and sell online from email or a Web site, no packaging,
no printing, and no mailing
Promotion is always at least as important, if not more important,
than your book. Drawbacks are starting to look like profits and
a low cost investment for you. With PQN (you have all control, keep
and distribute all the books) or eBooks you won't have hundreds
or thousands of unsold books in your garage gathering dust.
Many people feel it's a drawback to have to market and promote
their books. Yet, you can learn skills such as the sixty second
"tell and sell," the promotional article or power press
release, and the sales letter for your Web site from an already
successful author-coach. Publicity agents charge a lot of money
and tend to overdo the media kit, (media editors and reporters usually
throw everything away except the news release).
You need to learn how to talk about your book in a few sentences,
a few paragraphs, and a longer sales letter. You need someone who
has authored and sold many books, one with long-term copy writing
experience. But even if you spend $1000 for coaching, editing and
printing, you'll still be able to realize a larger profit than the
You the author need to decide what path is best for you. Make sure
it's a profitable one.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com