Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 1
Judy Cullins c. 2004
Did you know that 95% of coaching businesses fail because their
owners don't pay enough attention to sales copy?
Whether you are a professional speaker, coach, or entrepreneur,
every business wants more clients. Even more, they want to entice
clients to continue an ongoing relationship. Your online sales copy
matters. Here's 10 top ways to get new clients and keep your present
1. Make sure your Web site, email, or phone sales messages serve
your potential client's needs and desires.
When we don't convey our convincing message of why they should
choose us, we lose them. Ask yourself these questions, "What
does my Web site say about me? Does its messages take my readers
by the collar and convince them to read more?"
Do your words inspire your readers? Will they know what they should
know to arrive at an educated decision? Will they be eager to contact
you and buy?
2. Check and correct your links on your home page and through out
your sales letters.
We lose many potential clients when we don't make it easy for them
to order or contact us. If your links don't work, discouraged by
your disorganization, your possible clients will leave and try some
One of the biggest mistakes I've made is not checking my links
or having my web master check them regularly to see if they are
clear and working. Not only did these confuse my wonderful coaching
potential clients, it cost me sales.
3. Create and send a targeted ezine regularly.
If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business professional, you need
to develop and offer one of the most powerful Online marketing tools
around--the eNewsletter or ezine. Two best advantages about this
choice are that it is totally free, and you can send it directly
from your email address. When you send anything that is opt-in (your
subscribers agree to receiving it) you serve only those who want
and need your information.
4. Give your potential clients information that benefits them.
If you don't give your potential clients and customers something
that benefits them, such as tips, articles, resourcesand special
offers, you miss attracting new clients. Subscribers want information
and they love a bargain. Your ezine will offer all former clients,
present ones, and potential ones particular how-tos and other useful
free information. In turn, your subscribers will become your loyal
supporters. After 5-7 exposures, many of them will buy.
5. Acknowledge your subscribers.
Let them know how much you appreciate them. When they participate
in a survey or give you feedback, thank them with a gift, perhaps
a free special report or free answer to any one question they may
have. Staying in touch with your groups means they see your name
often, and when the time is right, will look to you for either your
service or product.
Remember, it's not the numbers of subscribers that count; it's
the targeted ones who want what you have. Build your list by connecting
with your best potential audience. The more targeted your subscribers,
the more chance you have of selling your services.
Tap into your creative side, either with a friend, associate, or
an Internet Marketing coach who knows this uncharted territory--the
language of sales. Part two of this article is available.
6. Create your Web Pages With Important Key Words.
Think about what people will type in when they do a search for
your service. Make sure you include those key words and phrases
on you home page and every other page. The search engines look for
these to place you. The more appropriate key words, the higher you
go in the search engines. Key words put me in the top three places
for Google and 35 other search engines.
For instance if like me, you offer Internet marketing, these words
will work: online marketing, free articles, increase online sales,
increase profits, copy writing, sales letter, coach marketing, speaker
promotion, links, web site marketing, internet promotion, coach
marketing services, increase ezine subscribers, increase targeted
web traffic, web site headlines, benefits and features for client,
features, internet tips, book coaching, Judy Cullins, San Diego,
Many Web sites suggest you always include your name, location,
and business category. Many clients hired me by looking for a local
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com