Top Ten Reasons to Write Articles to Publicize your Business (Updated)
Judy Cullins c. 2007
If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your service. Writing and submitting articles to directories increases your daily web visitors ten fold. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.
Here's the Top Ten Reasons:
1. It's free.
You write the articles. Then send them to high-traffic web sites and article directories that want your articles. This free exchange gives them more useful content that attracts people to their site to read the free information. People like to get a taste of you before they buy.You get web visitors, new clients, subscribers and sales when the people who read your articles like them. Then they come to see your web site to find out more about you. Lists of hundreds if these web sites are available to shorten your submission time.
2. You can reach from 10,000 to 500,000 of your targeted audience each day that you submit an article.
People online want free information. That's why they visit web sites that feature how to articles. The ezine directories feature many categories to submit to. If you are a career coach, send your useful articles to that category. Other categories include business, marketing, personal growth, spiritual, relationships and a multitude of others.
When your articles get published, your web site will get listed in the top 20, and you'll notice your business increasing accordingly. Remember Bill Gates prediction: After 2000, you either take your business online, or you won't have one.
3. You will spend far less time promoting online with advanced article marketing than more traditional ways.
When you spend your time each week writing a short article from 300-800 words (about a half hour for each), you can then delegate the submissions to your low-cost office computer assistant. Total time promoting? Less than six hours a week.
With a little help from articles, books and coaching, you can learn how to send three-five articles out to 20 web sites a week to get great exposure for your book or business.
4. Submitting articles is seven times as effective as any other promotion because when you submit many articles, you become known as an expert. Google your name in the beginning of your campaign and then later to show you your growth. This is viral marketing at its best.
5. You can raise your own ezine subscribers from 10-25 every day you submit an article to multiple article directories. That's 300 subscribers a month! Advanced article marketing is the fastest way to build your data base. After reading your ezine for months, these new subscribers want to learn from you, believe in you, trust you more, and finally become a client or customer.
6. You reach your targeted audience for your service.
Let's say you are a business coach. You write articles that relate to that topic. Every week you send them to high-traffic web sites who want them. People looking for business help will see you as the savvy expert because you show you are through your article's information. Only the people looking for what you have will come to your web site. They will be far more likely to contact you than a mass email marketing with a list. Article marketing is targeted marketing-- that saves you so much money and time in the long run!
7. You become a household name.
Once thousands of people have read your articles, they will share your information with their friends and associates. Other related web sites will post your articles. Then more exposure for you. Without useful free content on web sites, people won't return. It's the free content that attracts them. After time, they will know your name as the one for your particular expertise.
Once you start hearing from people all over the world who want to know more about your service, you can become an international name.
8. You can promote straight from your home or office.
Right now, I'm looking out my office window to trees, birds, and sunny skies. Yes, it's San Diego. You too can enjoy promotion more because you don't have to go out to sell or tell. This works well for reluctant marketers and introverts. .
Adapt the motto "If it isn't easy and fun, I just won't do it." Why should promotion be such a struggle? It's natural to share about our service, but it's easier when we are relaxed in our own setting. Sure, phone conversations and networking are fun, but not nearly as productive for the time and money spent as writing and submitting articles are.
9. This number one promotion technique is viral marketing at its best.
Once you submit articles to multiple high-traffic web sites as part of your promotion plan, you'll notice people from all over the world contacting you. They want and need your information.They will pass it on to others of like mind too. Article marketing helps your Google rating, but it also shows you as the person who knows your subject. After just a few months, when you Google your name, you'll see this viral marketing working well for you. Early months you may be on 500 web sites, but after a year or so, it can be 100,000's.
The amazing thing is you don't have to be a techie to do this game. It's doing what you do anyway. Sharing information about your service or product.
10. Just the key words you use in your article titles and copy can put you in the top 20 web sites in your field.
When my web master wanted me to use Overture or Google to buy key words to optimize my web site's position, I tried it for $500. Even though she was a marketing pro and could write great short ads, it failed. Back to nature and the natural way of marketing with articles.
Remember, this natural promotion method works, even for non-writers because the articles don't have to be complex or grammatically perfect.
It's not who you know. It's who knows you. The benefits of writing and submitting articles could go on, because as one person sees your articles, they make offers you can't refuse. You may l get published in other author's books or print magazines. You will get seminar business and your book will keep selling well year after year. This is long-term marketing that helps all businesses.. When you are ready, give it a chance.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com