Why Testimonials are Number One in Selling your Book or Service
Judy Cullins c. 2004
Even if your book or service is excellent, they won't sell well
unless you give your potential customers a reason to buy. Testimonials
work harder than other promotional words, so be sure to start early
Back Cover Testimonials
Here, you will need three testimonials-- one from a celebrity or
leader in your field, and the others the man or woman on the street--thrilled
readers. These testimonials are the most important thing to include
on your back cover--better than benefits, better than your bio,
because your prospective buyers trust your book more when others
Collect many more testimonials each time you email or meet someone
interested in your topic. Put these in your front pages of your
Web and email Sales Letters Testimonials
Once you collect 5 - 10 testimonials loaded with specific benefits,
keep them in your Word folder "Book Testimonials" and
"Web Testimonials." Organizing your files and folders
make it so much faster to retrieve these gems that help your sales
Sprinkle your testimonials throughout your web site and email sales
letter. If you don't have a Web site, check out with a good book
and marketing coach how to sell via email. Ecommerce succeeds without
investing a lot of money--a number one way to market Online.
Without a short or long sales letter, you have little chance of
consistent monthly sales.
You Don't Have to Finish your Book to Get Testimonials
Think about the people you ask. Are they busy with their business
and personal life? Know that they probably won't want to read the
whole book. You need to make it easy for them to "buy."
In your first email or letter, include your chapter titles, your
"tell and sell," a page or two from your best chapter.
Say you know how busy they are and include a list of benefit words
and phrase they can choose from to make it easier. Dan Poynter,
self publishing guru, gave this testimonial for "How to Write
your Print and eBook at the Same Time."
"This is not a book on how to write. It is a book on how to
get it written. It is full of the shortcuts, experiences and tips
only an insider could know. Whether you are working on an eBook
or a pBook, you will find Judy Cullins' wisdom invaluable."
Dan Poynter, author of The Self Publishing Manual and
If you are writing fiction, include a few of your best scenes from
a chapter or two
Tip: Offer to email more of the book if your testimonial giver
Write a List of 5-10 Benefits and 5-10 Features.
Know that benefits sell, features describe.
Boost your Book or Product Sales Beyond you Wildest Dreams With
Simple Testimonial Steps in the eBook "How to Get Testimonials
from the Rich and Famous."
This headline gives the benefit of boosting sales first, and then
explains how to. Without letting your audience know the benefits,
most will drop interest.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com