Top 10 Ways to Boost your Ezine Subscribers - Part 1
Judy Cullins c. 2004
Increased subscribers means more contacts with your targeted article.
More contacts means more sales.
Ezines are free even though they take an hour or so to write. After
reading 4-7 issues your potential buyers will act--go to your web
site to look around, to see your other free pieces of information,
and eventually will buy your services and products. You'll become
known as the savvy expert in your field as well as sell your eBooks
and other products.
1. Network offline at networking groups with your "tell and
Visit professional like-minded groups. They usually meet once a
month, have speakers, and networking time for you to mix with other
professionals. You will get valuable information at these meetings
for low cost-yearly memberships that run around $35-$75 giving you
free meeting attendance. Each meeting is around two hours. Have
your 30-second "tell and sell" ready.
The 30-second "tell and sell"
Make your time count. Give your name, and your benefit statement.
Then, if time, add more. Example: "I'm Judy Cullins. I work
with small business people who want to write a book to get well
known as the savvy expert, get their unique message out to help
others, and make consistent high monthly income. Subscribe to my
free, monthly ezine, "The Book Coach Says..." at the networking
table where my list is, or email [email protected]"
2. Strengthen your offline promotion with business cards, flyers
and free articles.
Include the name of your ezine on your business card with the link
or email to subscribe. If you don't get a client right away, you
do want everyone you meet to subscribe to your ezine. Eventually
these people become your faithful customers.
On every flyer you post or position on the networking table at
groups, put your ezine title and way to subscribe on it. Always
include your web site address.
Bring enough how-to, useful articles to put in front of your small
poster in a photo stand labeled "Free Articles" positioned
on the networking table. Visitors love freebies and will snap them
up. Of course at the bottom, include how to subscribe to your ezine.
3. Offer to speak at networking meetings.
In front of the group you have a great chance to not only give
sterling information, but to promote yourself. Usually unpaid, the
group offers you the chance to boost your ezine subscribers even
more. Pass around a clipboard with the name of your ezine at the
top and headings of name and email address. Include "Please
Print Clearly and Large." This is an excellent way to build
your subscribers because if your audience likes what they hear,
they will be willing to sign up. Of course, the guarantee includes
that they can opt-out any time.
4. Follow up each connection Online or Offline with a note and
Example: "I enjoyed meeting you and think we can mutually
benefit. If you have a related ezine, I'd be glad to trade seven-line
blurbs with you." With this exchange, you'll be practicing
the ultimate "viral" marketing. Or, when you add their
subscription, send along a bonus special report.
When you give, you automatically receive because you have expressed
your unique self and connected with other unique selves.
5. Promote your ezine on your web site.
Visit other sites or connect with a coach who is already successful
with this promotion modality. Get proven techniques that will make
your home page subscription offer zing.
Don't use the pabulum approach. You need to give your web site
visitors a reason to "buy." One sign on the "Home"
page simply said, "Subscribe to my free ezine." Is that
enough to make you buy?
Instead, use the passion approach. In it, write a short blurb,
benefit driven. Example: Write, finish, publish, and sell your book-fast!
Receive free articles, tips and resources in my complimentary monthly
ezine called xxx.
For your passion approach, include an ezine testimonial from the
rich and famous. In the self-publishing field, Dan Poynter is known
as the guru. He happily gave me a testimonial I use on my site.
Your ezine serves your subscribers, but also promotes your service,
products, and you. After reading your ezine 4-7 times, you develop
trust with readers, and they soon become customers or clients.
For more information about business entrepreneurship and web marketing click here.
If you would like to receive updates and information about Judy Cullins' Free Articles or other online publications, please subscribe below:
Note: You may Freely publish any of my articles as long as you include the signature box below.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com