Power Headlines for Promotion Success
Judy Cullins c. 2004
Do you send email to your Online audience to let them know about
an upcoming teleclass, your service or your book? Do you have a
seminar "flyer" on your web site?
The biggest mistake professionals and entrepreneurs make is to
announce, rather than promote themselves.
Each piece you send or put on your web site should begin with the
#1 copywriting winner--the headline. You only have a few seconds
to capture your potential client's or customer's attention. If your
headline doesn't sizzle, your Web site visitor will move on and
Remember, the headline is far more important than the copy beneath.
Five Formats to Write Compelling Headlines
1. How to.
Most Online business people want to learn how to do something to
increase their joy, money, relationships and fun. If they have already
put up their Web site book descriptions, the table of contents,
seminar flyers or coaching/consulting information, and not seen
financial success, they too can learn how to do something--better.
Sample how to's:
-"How-to Quadruple your Web Sales in Just Five Months."
-"How-to Put Ecstasy Back into your Love Life"
-"How-to Find the Person of your Dreams"
-"How-to Write your Print and eBook at the Same Time."
2. Pose a Question.
Asking a question puts the attention on "you," your reader.
It involves them because we all respond to questions asked. An engaged
reader is more likely to keep reading.
-"Are you sick and tired of working for someone else?
-"Want to know how to create 5-10 new clients each month?
-"Want to make your book a best-seller?
3. Announcing your new teleclass, service or product.
You want the world to know about your great new book because it
will make a difference in their lives, making the world a better
place. How can you get your message across to compel your reader
to click and buy or contact you?
-"Announcing a Brand New Breakthrough in ePublishing."
-"New eBook Helps Small Business People to Big Profits."
4. Use your Best Testimonials.
People pay attention to testimonials. They trust you more when
someone else they respect has bought from you.
-"Internet Marketing Exclusive is Pure GeniusOur Sales
Have Increased by 40%.
-"Stop wasting time and money chasing agents. Read, "Write
your Book Fast" for the fastest track to publishing success."
Add the name and email below the testimonial to make it real.
Remember to include power words in your headlines that emotionally
involve your reader.
Power word Examples:
Breakthrough, discover, easy, free, guaranteed, hidden, incredible,
love, master, money, new, powerful, profits, proven, results, revealed,
scientific, secret, shocked, shocking, uncovered, you, and your.
Here's a few more powerful words: money, save, easy, love, health,
proven, results, guaranteed, safety.
For every thing you email out, use headlines to reach your clients'
and customers basic needs and emotions--another step toward a contact
and eventual sale.
For more information about business entrepreneurship and web marketing click here.
If you would like to receive updates and information about Judy Cullins' Free Articles or other online publications, please subscribe below:
Note: You may Freely publish any of my articles as long as you include the signature box below.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com