The Top 10 Secrets of Successful Authors
Judy Cullins c. 2005
If you are not a successful author yet, incorporate the following
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience.
It follows then, you need to set up a regular time schedule to market
and promote it.
2. Create a flyer for each book you offer.
Hand out your flyer at business meetings or at any public place.
Ask your audience to pass the flyer along to friends and associates.
Offer one free report or ezine on the flyer to get new email addresses
to send promotion to later.
3. Create a line or two about your book in your signature file
that goes on every email you send.
After your name, title, and benefit statements, add something like:
eBk: "Write your eBook or Other Book--Fast!" Include your
addresses and phone numbers too.
4. Invest some money in book marketing.
Contact a bookcoach and schedule a low-cost introductory session
to see if you are a match and will get what you need. Many authors
print too many copies or use an expensive service to get a book
finished instead of putting aside an equal amount to market it.
5. Take a teleclass on how to market your book.
These low cost and low time investments can make your book the
great seller it should be. Discover inexpensive ways to market via
the phone and email. How convenient!
6. Don't get fooled by high-cost services.
If it's too good to be true, it isn't true. When you hire someone
to do it all for you, it can cost $5000-$10,000 a publishing project,
often with small results. Check out what services fit your budget,
and get a realistic picture of what your results will be.
7. Delegate some of the marketing.
Like me, hire a low-cost computer assistant from your local high
school. They know more than about computers and the Internet than
many professionals. For under $10 an hour, you can multiply your
promotion exponentially via ecommerce, your assistant does for you
2-3 times a week.
8. Set a dollar goal for your book each month.
Don't count copies sold. Count each month's book sales. Put your
goal near your workstation to remind you of what you want. Don't
price your book too low, so you'll appreciate an easy experience--getting
what you deserve for all your work.
9. Learn more about Internet book marketing.
Think about reaching hundreds of thousands of your audience every
week. When you give them what they want--free information--they
will eventually buy. Many authors go the traditional path of talks,
ads, or press releases. They don't always pay well for the effort.
10. Keep marketing each week.
Many clients come to me and say they are discouraged their book
didn't sell well in four months. Replace doubt with patience for
the process. Success takes many months, but once you get it, the
Internet keeps it multiplied for you.
Knowing the secrets of successful authors can help you receive
the same prestige and become a household word.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com