What Service Do You Need to Make your Book Sell?
Judy Cullins c. 2004
Whether you are just starting or almost finished with your print
or eBook, you wonder, "What step to take next?" Who can
help me find the right publisher? Who can partner with me to make
my book a solid seller? Check out your choices to be sure you get
what you need.
Many writers think that all they need is a good editor and their
book will be ready for publishing and promoting.
Maybe you think you don't have enough time to write it yourself?
A ghostwriter can take over and finish the research and get it out.
Think about another choice: Bookcoaching. Before you write too
many scattered chapters consult with a coach who knows your book
category, who your market is, and where to find them.
Your book coach also knows what makes up a saleable title and can
help guide you to write a great seller by knowing your thesis, your
audience, your "tell and sell," and the correct introduction.
When you incorporate these essential "hot-selling" points
before you write many chapters, you will then write a compelling,
organized, easy-to read page turner.
Don't hire a ghostwriter before you know exactly what you need
to write, publish, and promote a great-selling book.
If your book is almost finished, you must hook your potential readers
with the solutions you know will serve them. Knowing your audience
before you write the book helps you write focused, organized, and
compelling copy. Do you know the rules for writing a saleable book?
Too many "I's" and linking verbs like "is" and
was" slow readers down and make them bored. They want vital
verbs and specific nouns. If they don't receive multiple benefits,
they will put your potential great book down and won't recommend
it to friends or associates.
You already know that word-of-mouth works, yet takes a year or
more to really get up steam. Many authors quit too soon because
they don't know how or don't want to promote their book. An experienced
book coach can give you the real picture before you put time and
money into your book. She can also make you aware of easy marketing
and promotion that takes only a few hours a week at home or in the
office. And, you can delegate it all to an assistant.
Maybe, you just want to get your book done. An editor can fix your
grammar and even your disorganization, but can an editor help you
get your book published and promoted, and know which way is the
best for you?
Think about what you want--a saleable book whose audience will
flock to it because it totally helps answer their questions or solves
their challenge. And, entertains too. Editors are not trained to
think about the benefits your book will give your audience. They
don't know how to market as you write. Check with your book coach
who will point out your brilliance and show you your benefits and
features in ongoing phone and email sessions.
Remember that only benefits sell. This is the end result your reader
gets after reading your book. Results sell. Features such as what's
inside the book-steps, charts, tips, interview, pictures, or quote
explain, but do not sell.
When you don't know why your audience should buy your book and
you can't tell them in a few sentences either in print or in person,
they will back away and keep their wallet or credit card inside
their pockets or purse.
Hire your editor after you contact a book coach. When your chapters
do not have a consistent format with questions posed as headings
and answers in the copy below, a line editor cannot make your work
sell just by changing a few sentences. Even a developmental editor
needs format to help make your book the best it can be. Even a ghostwriter
will need this format.
If authors want their book to succeed, they need to choose the
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com