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Article 147

Authors - Stop Expensive Mistakes Before you Spend on Professional Services?
Judy Cullins c. 2004

So many clients come to me as a book or marketing coach telling me how they spent and wasted a lot of money and time following different well-known gurus in the book and publicity fields.

Debbie's Story

A recent client, Debbie, already got her books printed--over 900 left to sell from the 1000 at too much cost. She's discouraged and now doesn't have much money to promote her masterpiece. Too bad she didn't consult with a professional book coach with 20 plus years experience who could save her mistakes learned from pros who don't have the best interests of the unknown authors with limited resources at heart..
The traditional path is not the path for all of us.

Think self-publishing. Think Print on Demand, but be careful.

The Book Coach Says...If you are a new author looking for printing/publishing direction, check out the best Print on Demand Printer/Publisher at www.deharts.com.

Many of my clients who use them are happy with the results. They give the author total control over the book and only print what you need. They also don't offer phony marketing promises. Many other POD companies who take only $600 up front, but over price your book. While they list your book on their site, they do not offer any promotion to it. The author still has to promote the book. .

At Deharts 200 books may cost you $4-$5 each. That's only $800 plus instead of the whopping price (even though discounted) of $3000 for 1000 copies. You need that other money for learning marketing and promotion tips from a book coach who has great marketing success. When you spend too much on printing, that leaves little marketing dollars--the most important part of your book project.

If you plan to sell your book at the back of the room after a talk, then print only as many as you will use in 4 months. That may be as little as 100 copies. The rest of your promotion is nearly free when you learn online promotion such as writing tips and articles to submit to online no spam ezines.

Another tip from your coach is to get a reasonably priced person who can edit, design and format your chapters, put your book into PDF so you can sell on the internet and create a printed version from the same file, and submit it for you to a quality POD company like Deharts.

Save yourself many dollars from book writing, publishing and marketing mistakes. Use a qualified book coach.



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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com