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Article 148

Sick of the Traditional Publishing Path?
Judy Cullins c. 2004

A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way?

Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Then the kicker, he asked for a $50,000 retainer to get the book marketing because I was an unknown.

Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

And royalties? Even selling 10,000 books, with the percentages that book stores, distributors, and agents take, what profit comes to the author?

As an author's advocate, I step out of the traditional box and encourage you talented writers to do so too. You can self-publish without spend $1000's. You can write a saleable short book and it still will have merit and be readily accepted by your appropriate audience. No one today wants to read long books any more unless they are fiction.

All of this, and you can market and promote from you home office through the Internet. In just 3 1/2 years, online promotion has paid off hugely and brought me over $3500 a month in sales. Depending on your book and audience, you can too.

Avoid the myths and get real information from a professional book coach of 20 plus years.

For more information about writing, books, and publishing click here.

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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at