Ten Steps To Prepare Yourself for Online Marketing
Judy Cullins c. 2004
Still marketing through press releases, networking groups, and
talks to groups? If these ways have brought you few clients or product
sales, you may now be ready for your virtual marketing machine,
To get ready follow the following ten tips:
1. Buy an up-to-date computer with a 56k modem or more and Internet
2. Open an email account. Bypass the freebies, because you need
an email account from which you can send an attachment. You want
to look professional. For you email address, don't use confusing
letters and numbers. Use your name plus business keyword such as
3. Educate yourself about email, the Internet, and your own computer
program. Take a community college or adult school computer and Internet
program at low cost or free. You'll notice many others like yourself
there, eager to learn. More advanced students will help you each
step of the way.
4. Hire a one-on-one low-cost computer/internet coach, who can
give you individual lessons if you don't want to attend seminars.
They can help you proceed successfully with your eBusiness. Call
your local high schools, computer schools or colleges for computer-savvy
student who will be happy to receive $8-10 an hour.
Connect with teachers, career centers, or student centers to start
the ball rolling. Tell them you want an assistant. Make an ad that
lists the capabilities you need. Be sure to follow up because schools
are less business oriented and may not call you back.
5. Hire a computer assistant because you are not only a coach,
speaker or author, you are a business! These assistants can send
out emails, create appropriate folders of important contacts and
email lists, send out appropriate email and keep your computer files
up-to-date and organized.
Make them part of your virtual marketing machine at a very low
cost. Use your assistant as much as you want to expand your success.
You will look like a successful professional by adding new part-time
staff. Start with 6-9 hours a week, and watch your clients and product
6. Offer more than just one product to your potential buyers. Part
of the plan is to allow automatic, ongoing sells for your lifetime,
either on your Web site or other seller sites. If you plan to write
a book, write a short one first. Then, expand as you can. Publishing
a short book is savvy business because you start making money right
away to fund your other projects. Divide and conquer. Think of chapter
excerpts, articles, tips, or how-to lists you can email free to
Incorporate a plan and action steps to sell other products that
relate to your book. These could submit informational pieces to
ePublishers so that your word gets out to thousands, even tens of
thousands of people daily on the net. This untapped eager-to-buy
audience awaits your service and product. For more information on
this, contact your book and Internet promotion coach.
7. Include your five-to-eight line signature at the end of every
email you send with a benefit or special book you want to sell.
Include your name, email address, Web site address and phone number,
local and 800 number. Include your business practice number one
benefit and be sure to offer a free special report or ezine so you
can collect those email addresses for future promoting. Make your
email and web site hyperlinks to make it easy for your client to
click through to where you are selling your products or service.
Separate each email's end and signature with graphics such as ====
8. Market your service, book, or products through writing short
articles to submit to opt-in ezines. Use a search engine to find
Web site ezines in your category or genre or send directly to the
ezines. Your article must be compelling, concise and useful, so
take care and edit it until it shines. Most editors and publishers
want articles from 500-800 words.
These people want and need your free information for their ezines
web sites. They publish with your Signature Box at the bottom.
9. Submit your articles to top Web sites to multiply sales. To
market your service business or books, boost your Web site popularity
to the Top Ten through the search engines by submitting how-to articles
to sites with your category. Top site ezines get from 15,000 to
500,000 readers daily. These sites need your daily content, and
they will pay you handsomely by including your key words that help
your search engine position. Your Internet marketing coach is #3
now on Google and 35 others. When you submit your articles, the
site also includes your URL in a hyperlink straight to your Web
site or where ever you sell your products or service. In no time,
you can be listed on 900+ other sites with a link back to yours.
10. Create your own inexpensive book Web site. Coaches can catapult
their business with a short print or eBook. While it's possible
to sell books on other publishers' or book sellers' sites, you need
to look forward and eventually develop your own site. Authors without
a site are like business people without email. You don't need a
fancy Web site. Make your home page sizzle with dazzling ad copy,
headings, and a sales letter. You will sell books and make your
coaching practice a household word.
Be willing to do what it takes, such as hire an internet or book
coach, to get Online savvy because this wonderful marketing machine
is there for you and your business success.
For more information about business entrepreneurship and web marketing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com