Top Ten Reasons to Write a Sales Letter for Each Product - Part 2
Judy Cullins c. 2004
Authors/publishers are great at getting their books written. Entrepreneurs
know their products. But after the initial one-year honeymoon, sales
slow down. To counter this make sure your ebook, product, or service
you offer will keep on selling from the first day, the first year,
even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class,
must-buy-now sales letter. Write one for each teleclass, eBook,
product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why?
Because that's why people come to any site--to get free information.
You must also give them a reason to buy. Most home pages say too
much about the author or the book instead of intriguing their potential
buyers with a benefit-driven headline, which in turns leads them
to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth
and book writing and marketing. Sales never went over $200 a month.
To correct that, I created a new site and paid special attention
to its sales language (without hype) for each teleclass, eBook,
and book coaching opportunities to suit each income and need. Sales
were $75 the first month, and in four months they reached $2265.
The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first
time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales
letter, so offer a "Click Here," "Buy Now" near
the top of the letter. Offer more buying opportunities along the
way after a list of benefits, what's in this book (features),and
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as
so valuable that you put yourself on the line for it. They will
be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read
the book cover to cover, and if the strategies don't work for you
within 60 days, we'll cheerfully refund your money, and you can
keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related
to their book. Make sure your free bonus reports do not cost more
than the price of your product. Would you believe this offer "order
this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or
even get it published, but it will show you the steps and resources
to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing
it. My background includes 23 years coaching, presenting 70 writing
seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly
to your to be buyer. Involve them with phrases such as "You
will feel renewed energy after you read this book, so much so, that
you'll ask your kids to dance with you." Or, "you can
finish your book in less than a month, and get it selling immediately,
so you can take that Caribbean trip, pay for your children's college,
or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web
site, you leave them bored, uninspired, without enough information
to make that decision to buy. Your Web site and ezine must entertain,
inform, and give enough benefits to convince your readers to order
For all email promotion campaigns, without a short or long sales
letter for each product, your unique, useful and inspiring information
will not get read, people won't know you as the expert, and you
won't make the sales you want.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com