Don't Sell your Book, Share It
Judy Cullins c. 2004
Most authors who aren't used to speaking before a group think,
"I'd rather get a root canal than have to 'sell' my book."
If you think about how great your book is, how you wrote it because
you wanted to help or entertain your audience, you can change this
fear to the idea of sharing your book.
Sharing your book works great in person before other people, one-on-one,
Five Steps to Sharing your Book
1. Know your preferred audience first.
For instance, the book, "Passion at Any Age" is the "Artist's
Way" for seniors. Who will your book help the most? Get yourself
in front of these people because they will already have open arms
and hearts to your boo.
2. Write an audience profile--those who will want to buy your book
because you solve their particular challenge.
Include their income, buying habits, values, online savvy, magazines
they read, sex, and age among other traits. FACT: Online people
buy most kinds of books. Books are still the number one seller on
3. Write a "Dear Audience" letter.
Take time and handwrite a short one-half page on why you wrote
your book and what your audience will get from it. This puts the
human side of your effort forth and also restates benefits your
readers will get.
I wrote or am writing this book because you have this particular
challenge, or are in this particular place where you'd like some
answers on the topic of ____. Its number one message (benefit-thesis)
is __________. And, it will also help you do, be, or have ______,
_____, and _____. (specific benefits).
4. Share the written message orally in your own words, next time
someone asks you about your book, or when you are in front of an
audience. Take the information from your "Dear Audience"
letter and reduce it a bit to fit your one to two minute allowed
time to share.
5. Share your message Online.
If you don't want to communicate to others in person, think Online.
All kinds of audiences go Online to look for information. Free information.
You can share other tips, excerpts, and stories from your book through
submitting them to online spam-free ezines. Thousands of people
subscribe to them. Start with visiting www.yahoo.groups.com. Subscribe
to one of their groups such as: [email protected]
Watch the word of mouth grow to epic proportions when one subscriber
shares your article with others. It's sometimes called viral marketing,
but I prefer the idea of putting the "law of attraction"
into motion. Best of all, you don't have to sell anything.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com