Know your Audience Before you Write your Book or Web Site - Part 2
Judy Cullins c. 2004
If you want happy customers to use your service or buy your book,
you need to focus on their needs and desires.
Unhappy customers leave when they can't find what they want--benefits
and an easy way to buy. Perhaps your site has barriers you don't
realize. If anything is difficult, customers will leave and give
their business to someone else. Know your audience and write headlines
that Wow them.
Know your Audience Before you Write your Book or Web Site Copy
Before you list those benefits--you must know your particular audience.
Who will buy your book? What are their biggest fears--their worries?
What problem do they have that you can solve?
Know their Assumptions about You and Your Product. What is their
number one life's dream? What are their assumptions about your subject
or service? What are their excuses for not acting on what they want?
Do they think your product is too much money? They don't trust you
yet? Do they think there is no hurry? Do they think they don't have
the time to implement your skills?
Which of These 5 Audiences Suits your Book, Programs, or Web Site?
Part one of this article is available at www.bookcoaching.com/freearticles/article-42.shtml
5. The Online Audience of Millions
If you are like me, you love your book(s) and want others to benefit
from reading it. But, if you are discouraged at the number of sales
through traditional methods, you may want to consider the Internet.
First, when you write for Online, you can offer your print book
electronically, now known as an eBook. You need make only a few
changes such as shortening up your chapter, paragraph and sentence
length. Busy people who shop Online want their information concise,
clear, and cohesive. They don't need long stories to learn a point.
This audience is more than happy to download and print out chapters
of your book. They will appreciate your book in 81/2 by 11"
form or other, and think total page length up to 99 acceptable.
The savvy author can make many more sales by dividing and conquering.
A 15-page chapter can become a short eBook. You also have a built
in promotion machine in your book, because you excerpt short pieces
to submit to Online ezines and Web sites as this article excerpt
from the eBook.
E advantages include no telling or selling in person, no travel,
more convenience such as instant delivery and reaching greater numbers
of your target audience. The author keeps all the profits, and doesn't
have to package and mail. His faster sales bring him marketing and
promotion money--where most authors don't usually succeed. He can
invest in books, seminars, coaching, or teleclasses to bring him
up to speed.
Every day you can reach 1000's, even hundreds of thousands, using
simple online promotion techniques. Here you can sell your book
through subtle forms such as the free article or ezine. The varied
online audiences including personal growth and business want free
information. Your book sales will multiply fast because in every
email you send out, you include your signature file that leads people
to where you sell your book.
Even the newbie or non-techie like myself can benefit from writing
for the online audience.
Use these "know your audience" tips and examples to write
compelling copy that will guarantee your writing adventure a true
success. Your audience awaits!
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com