Five Essential Steps to Set up Your Author's Web Site
Judy Cullins c. 2005
You may already have your web site up. You may be ready to create
one. The biggest mistake most people make is that they don't write
their Web site to sell before they contact their web master. Here
are five solutions.
Step One. Get Organized.
Just like anything else, you need to get organized first. What
do you need to learn to put up an attractive, professional, book-selling
site? Start a new folder called "Web Site To Do's." Include
in a file called My web site's purpose. What I can do
for my readers, and what money results do I want? Make another file
called Sales letter for Book and Home Page Elements.
Put these and other topics in your computer files and if you like,
hard copy manila folders placed in your "Online Marketing File."
Author's Tip: Save only important papers or computer files, which
include files on your book and its contents. Your Offline and Online
Marketing Plans should be vertical and alphabetical in folders in
hard files, or placed within a main computer folder, within which
you place different related files.
Step Two. Know your web sites purpose before you hire a web
Do you want to sell products and services, generate leads, generate
interest for your book, establish credibility as the savvy expert
in your field, improve communications, provide customer service,
follow up on leads or sales, and get people to revisit your site
to get more information that helps them make that all-important
decisionto buy? While it's good to offer a lot of free content,
you must also remember your book is a business and you want to make
Step Three. Preplan your Site for Selling
Think of your web site as your virtual office. You need to design
each part of it to titillate and inspire your visitor to locate
quickly what they want and eventually buy from you. It needs to
be fast loading, and to be easy to navigate. You must know your
site's purpose before you design it.
What is the purpose of your web site? Sales? Build creditability?
Show that youre the expert? What do you want to sell? (All
sites want to sell something) Answer these questions in writing
What visitors do you want to attract? (target audience)
Will your Web site have a theme? What is it?
What should be your visitors' action and reaction once they arrive
at your site?
What's challenge or problem does your target visitor have?
What's on your site such as your book to solve that challenge?
By the end of five months, what do you want to achieve? Money? How
much? Clients? How Many?
What's your technical expertise, and are you willing to learn something
new, or delegate it to your inexpensive computer assistant or Web
Step Four. Create an Audience Profile
Do you know who should visit your site? Which of these audiences
are yours? -the targeted for your special topic, the one who wants
special skills fast and easy, the general audience like The Chicken
Soup series who want inspiration, or the online audiencewho
are primarily business people, but want all kinds of information.
They may want to make a home better designed, build a better relationship,
find Mr. Possible, build business income, become healed, raise spiritual
awareness, prioritize goals for financial or personal success, build
internet marketing skills, and more.
Before you design a word, get a visual, and mental picture of your
preferred audience. What do they want? Are they internet savvy?
What magazines do they read? What do they spend discretionary money
Step Five. Write a Sales Letter for your book and any other product
If you arent making the book sales you want, then you either
dont have a sales letter for each book, or your present one
lacks pizzazz and motivation. This is the time to leave your writer
of book self home, and bring out your writer to sell
your book self.
My first Web site had twenty+ fine books and kits in personal growth,
book writing, and marketing. Sales never went over $200 a month.
To correct that, I created a new site that focused on bookcoaching
to include the ten eBooks I wrote on book writing, self-publishing,
online promotion, web copywriting, and marketing. For this second
web site, I paid special attention to sales letters (without hype)
for each teleclass, eBook, and bookcoaching opportunities to suit
each visitors income and need.
Sales were $75 the first month, and in four months they reached
$2265. The next year they went to $3000 a month. Four years later,
sales are over $4500 each month, and I still work only ten months
and take four vacations a year.
Your bookcoach learned it all the hard, slow way, but you dont
have to. Just be willing to open your mind to different skills you
can certainly learn. You wrote a book, didnt you? And you
experienced a learning curve there too.
You have choice. Put a sales letter on your home page if you only
want to market one thingyour book. Or, if you also want to
promote a service and other books, put a strong headline on the
number one benefit of each book or service on your home page and
link it to your sales letter on another page.
Some experts write long sales letters because they think you need
to give enough information to help your potential buyer make an
informed decision to buy. For email promotion use shorter sales
letters and for the web site, longer ones.
Yes, you can post your book on other web sites, but as an author/business
person who is serious about promoting your book and creating a web
presence, you will eventually want to create your own web site.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com