Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Judy Cullins c. 2005
Authors/publishers are great at getting their books written. But
after the initial one-year honeymoon, sales slow down. To counter
this make sure your print or ebook will keep on selling from the
first day, the first year, even for life. Count on this being a
two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class,
must-buy-now sales letter. Since you are making your book a business
write a sales letter for each teleclass and service as well. I even
write one for my bookcoaching services.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first
time. As you practice, you can an excellent one in two hours.
1. Start the Letter with a Benefit-Driven Headline.
Include similar headlines throughout your sales letter. Make them
bold and in another font to stand out. Then, add the copy below
that supports your claim. Heres one. What do your think? Want
a Quick and Easy way to Quadruple your Online Income in Four Months?
If you answered, "yes" to yourself, the headline succeeds,
because you will keep reading. If you said "No, I don't believe
this, " but I'm curious where this is going," the headline
still succeeds. You win when your headline seduces your potential
customer to read on in your sales letter to discover your books
benefits and features, some fine testimonials, to finally click
"buy now" that takes them to the order page.
2. Make a list of all the problems and challenges your reader has.
To know your audiences problems is half of the solution.
Before you can write your books benefits, you need to know
the problems. Do they want to lose weight? Do they want a lasting
relationship? Note where they are now with their particular challenge.
Hook your reader to go on with engaging questions such as Are
you sick and tired of being sick and tired? Are you
ready to give up on attracting your ideal mate?
After you list all the concerns and problems your audience wants
solved, your answer for these will formulate your list of benefits.
(See #4) Follow each specific problem posed as a question with your
answer. Those are your benefits. Benefits sell.
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where they are NOW (see
#3.) so they will emotionally connect with your book solutions.
This is part of your introduction and is the hook to keep your readers
going. Let's say they want to write an eBook or print book to make
themselves the "expert," make life-long passive income,
or share their unique message.
Many people don't write a book because they doubt it will sell
well enough for all the effort, it may not be significant enough,
it will take too long, cost too much money, and they really aren't
writers. One, by one, your sales letter needs to address your audiences
concerns and show these potential buyers how they can become an
excellent author and make their books more saleable, while building
Authors Tip: Make a list of these resistances before you
write your sales letter.
4. List the Top Five-Ten Benefits of your Product or Service in
From these lists, create and keep in a computer file called, book
benefits a list of 5-10 benefits. Include the number one benefit
at the top of the list. You need to know these before you can talk
about your book to others.
If you are not rock sure of who your audience is, your sales copy
dribbles away and doesn't meet its target. Keep redefining your
audience and know as much about them as you can.
Remember that one benefit is the top undeniable benefitusually
more money easier, more clients faster, more profits from web sales,
better relationships, and optimum health.
You will place the top five or so bulleted benefits after your
sales letter Introduction. The rest you can sprinkle throughout
Without a book sales letter to guide your potential buyers on your
web site, you leave them bored, uninspired, without enough information
to make that decision to buy. Your web site and ezine must entertain,
inform, and give enough benefits to convince your readers to order
For all email promotion campaigns, without a sales letter for each
product, your unique, useful and inspiring information will not
get read, people won't know you as the expert, and you won't make
the sales you want.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com