Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2
Judy Cullins c. 2005
Authors/publishers are great at getting their books written. But
after the initial one-year honeymoon, sales slow down. To counter
this make sure your print or ebook will keep on selling from the
first day, the first year, even for life. Count on this being a
two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class,
must-buy-now sales letter. Since you are making your book a business
write a sales letter for each teleclass and service as well. I even
write one for my bookcoaching services.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first
time. As you practice, you can an excellent one in two hours.
For part one of this article email [email protected]
5. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site are pulled to buy when they
think other people have already bought and liked your book. If other
people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman
on the street, and other people who have profited from your books
advice. Learn how to approach influential contacts through email
friendly notes and requests. To save these busy people time.(they
want to help, but consider it's time consuming to create testimonials)
ask them look at your list of 5-10 benefit phrases, and a page of
your table of contents to give youre a testimonial within
a few weeks. Remember, they dont have to read the whole book
to give you a testimonial. Dont be shy on this one. Its
part of the publishing-promotion process.
Give as you receive. Give that person something of value. Study
their web site or read their ezine, and send them a short helpful
tip, report or joke.
6. Offer your potential buyers three or four chances to buy.
Are you a skimmer? Many visitors are too. They may have already
decided to buy before coming to your sales letter, or after your
sparkling headline, book cover, and introduction dont want
to read more. After the cover, offer a "Click Here" or
"Buy Now" near the top of the letter. Offer more buying
opportunities along the way after a list of benefits, what's in
this book (features), and testimonials. You may offer by a download
eBook by credit card or with a toll-free telephone numbermaybe
three or four times.
7. Make your Sales Letter Credible.
To boost sales, authors often add free bonus reports related to
their book. Visitors often want the bonus special report more than
the product itself. The bonus How to Get Testimonials From
the Rich and Famous I offered with the How to Write
your eBook or Other Book Fast! on my web sites Discounts
of the Month. Link increased that books sales double
in one month.
Make sure your free bonus reports do not cost more than the price
of your product. Would you believe this offer "Order this for
$49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or
even get it published, but it will show you the steps and resources
to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months writing
it. My background includes 23 years bookcoaching, presenting 70
writing and marketing seminars a year, and 48 published clients
10. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an ironclad guarantee, people see your book as so
valuable that you put yourself on the line for it. They will be
more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read
the book cover to cover, and if the strategies don't work for you
within 60 days, we'll cheerfully refund your money, and you can
keep the product too!"
Without a book sales letter to guide your potential buyers on your
web site, you leave them bored, uninspired, without enough information
to make that decision to buy. Your web site and ezine must entertain,
inform, and give enough benefits to convince your readers to order
For all email promotion campaigns, without a sales letter for each
product, your unique, useful and inspiring information will not
get read, people won't know you as the expert, and you won't make
the sales you want.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com