Three Powerful Tips on Selecting a Book Topic that Sells
Judy Cullins c. 2004
The topic of your book or eBook counts-big time. Which would you
buy-The Art of Kissing or The Art of Courtship? The kissing book
sold over 60,500 while the other sold only 17,500 copies. Before
you choose your topic pay attention to your audience. What do they
want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular
audience's challenge or problem Then solve it with your book. People
want how-to's and skills. While sex is still a top seller, people
want related topics such as successful Online dating, or how to
create a life partner relationship Challenges like making money
and saving time still attract book buyers. Business books sell well.
People need writing, reading, speaking, computing, communication,
math, sales, marketing and Internet skills. Non-fiction how to books
sell best. When your nonfiction books sell well, you can finance
2. Survey your market. Brainstorm with and ask for feedback from
friends and associates. Let them vote on the best ten topics, titles
and subtitles, even chapter titles. Ask them what words convince
them to buy the book? If they are lukewarm about your title, ask
them to give you one. While some authors get their title instantly
and know it's the right one, many of us need help.
When you use the synergy of more brainpower, you receive so many
more ideas. Don't be attached to your choices. If the title is the
number one thing that sells your book, wouldn't you want the right
one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will
be published. Specifically name the outcomes you will see, hear
and feel. Place this winning vision in color on a card. Put it near
Sample: Place today's date including the year at the top of your
card. Then state: "Now that my book (title and subtitle) is
finished and is a huge seller." I see---thousands buying it
from my book-selling site I hear---applause from multiple audiences
affirming it I feel---exhilarated, confident and pleased it's such
a hit. Most writers write first, then hope someone will buy their
treasure. It's always the other way around. People won't buy unless
they feel your $20 or more book is worth their hard-earned money,
and they won't buy unless they feel they must have your information
Suit your preferred audience and sell many more books.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com