Top Ten Checklist to Edit Your Articles
Judy Cullins c. 2005
Submitting articles once or twice a week can yield 15 or more subscribers
to your own ezine each time. Read by thousands, even hundreds of
thousands, your articles also bring people to your Web site to buy
your products or services.
Knowing these benefits, you want to create and submit as many articles
as you can. At times, you have the articles complete, but don't
have anyone handy to edit them. While it's best to get at least
two other edits from business associates, you can edit your articles
yourself with a little help.
Use this checklist of the ways to edit your own work:
1. Start your introduction with a question or startling fact. You
must hook your readers with something that reaches their emotions.
Make it you centered.
2. Make your introduction only a few sentences. Your readers want
to get to the heart of your book chapter or article fast. They want
easy-to-read quick tips. Long stories can bring a yawn to your reader.
3. Make all of your sentences short. Since standard sentence length
is 15-17 words, make most of your sentences under that number. Complex
sentences and multiple phrases make the reading tougher. Make it
easy for your readers to get the point fast.
4. Avoid dull, slow passive sentences. Start them with a subject,
then follow with a verb to avoid passive construction. "The
coach marketed her business and books through submitting articles
online" is an active sentence. "The coach's books were
marketed online through submitting articles" is passive. Drop
linking verbs such as "is," "was," "seemed,"
or "had." Replace them with power, active verbs. Instead
of "she is beautiful," you could say, "Her beauty
compels you to stare at her".
5. Aim for compelling, clear copy. Write for the 8-10th grade reader.
Always think "What's in it for them?"
6. Use specific nouns and names. General references don't engage
your readers' emotions. Let them see the size, color, and shape.
Rather than say, "Write your book fast to make lifelong income,"
say "Write and finish your book fast so you can take that long
vacation to a Caribbean island such as Tobago." Money isn't
a specific pull, but a vacation is.
7. Let go of adverbs. Words like very, suddenly, and sparingly,
tell instead of show. Use adverbs only at Christmas.
8. Let go of unneeded adjectives. Instead of a super-intelligent
person, you can say a genius.
9. Appeal to the senses of sight, sound, and emotions. Telling
is not an effective. Instead of "Buy this book today because
it is so useful," say, "Would you like to double, even
quadruple your Online income in four months?"
10. Cut redundancies. Don't talk down to your reader with too much
repetition. Be willing to part with your "precious" words.
The first edit usually reduces the words by ¼ to 1/3. Don't
use pompous words.
If you are a professional who wants your writing to reflect that,
be sure to follow these editing tips. You can then be confident
that what you put out to your market will be well received and your
business will flourish.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com